Digital Media Manager

ATLANTA OR NEW ORLEANS - REMOTE/HYBRID)   About Alloy: Alloy is an integrated marketing agency. We specialize in helping brands across the full funnel, from designing and developing digital solutions and brands that inspire, to creating complete communication offerings and performance marketing campaigns. Our cross-channel solutions help innovative brands engage with their buyers, shape public opinion, build lasting influence, create new categories, and accelerate growth and market share. Behind it all is a group of nerds, rebels, creatives and more. We've been called a Best Place to Work (10 times and counting, to be exact). And we're growing this Uncommon Crew.  About the Role: As a Digital Media Manager for Alloy, you will lead the planning, execution and optimization of digital media campaigns across a diverse range of channels to drive client success and performance. Your expertise in paid search, programmatic display/video, paid social advertising and detailed reporting will be crucial. This role requires a strategic thinker with hands-on, demonstrable experience in campaign management and analytics. This is a client-facing role. Priority consideration will be given to candidates who are local to our New Orleans, LA office.  This is a hybrid (in-person & remote) opportunity.   Key Responsibilities: Digital Strategy Development: Conduct thorough research and analysis to identify target audiences, market trends, and competitive landscape to inform media strategies Collaborate with internal teams, including account management and creative, to ensure alignment of digital media strategies to optimize digital media campaigns to meet client objectives and KPIs Develop and implement comprehensive digital marketing strategies to meet client objectives Lead and manage digital campaigns across Meta Ads, Google Ads, programmatic platforms, and other social media advertising channels Campaign Management: Build and maintain strong relationships with clients, acting as a strategic partner and trusted advisor Manage the day-to-day execution of digital campaigns, including budget allocation, performance monitoring, and optimization Foster relationships with media vendors and platform partners to enable optimal campaign performance Ensure accurate tracking, reporting, and optimization for performance improvement Oversee the scheduling, implementation, and tracking of digital marketing campaigns Analytics and Reporting: Analyze campaign performance data using native analytics tools and Google Analytics Prepare detailed performance reports and insights for clients and internal stakeholders, recommending tactical changes for future campaign improvements Client Interaction and Team Collaboration: Work closely with clients to understand their business needs and adjust strategies accordingly Collaborate with internal teams, including creative and technical staff, to ensure cohesive and successful campaign execution Continual Learning and Adaptation: Stay updated with the latest trends and best practices in digital and performance marketing Implement new technologies and methodologies that enhance campaign performance and efficiencies Requirements: What you'll bring: Bachelor's degree in marketing, advertising, communications, or a related field Minimum of 5 years of experience in media buying, digital marketing, with a strong focus on digital advertising across multiple channels Proven expertise in managing Meta Ads, Google Ads, programmatic advertising, and other social media advertising platforms. Experience with digital performance marketing and paid media campaign planning and activation is required Proficient in using Google Analytics and other native analytics tools Detail-oriented with strong organizational and project management skills, capable of managing multiple campaigns and client demands simultaneously Ability to thrive in a fast-paced, deadline-driven environment and adapt to evolving client needs and industry trends The Benefits: (just a few because if we listed them all this description would be too long!) Competitive salary Merit-based bonuses and promotions A truly flexible hybrid work model to suit your schedule and lifestyle Unlimited PTO (yes, really - average PTO agency-wide is 20-days) + 10 additional agency-wide holidays  Summer Fridays 401K Match 6-year workiversary paid sabbatical  Medical and dental benefits (including HSA/FSA) Paid Parental Leave  Professional Development Stipends Annual Retreats Cell phone reimbursement Peloton Membership  Mentorship Program Employee referral bonus New business referral bonus Quarterly culture events - we get a little competitive, you've been warned.  Our Commitment  Inclusivity and respect are two virtues that this company was built on from day one. Alloy does not discriminate based on race, religion, national origin, age, sex, gender, disability, sexual orientation, or any other protected category. We want the best people, and it doesn't matter what you look like or who your friends are. We also believe that the workplace should be comfortable and safe. If you need reasonable accommodation at any point in the application or interview process, please let us know.

Created: 2024-11-05