Senior Field Marketing Manager

Meet Upside: We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail-profit measurement, attribution, and incrementality-to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We've helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives. The Impact You'll Make: Our Field Marketing team is looking for an experienced driver of B2B event-based marketing campaigns that will measurably grow our merchant network. You will have experience planning and implementing successful in-person field marketing activities, inclusive of trade shows, and to help promote Enterprise business development programs. This will involve planning and preparing phases, ensuring the smooth execution during each event, and conducting analysis and post-event evaluation against Field Marketing goals. You will report to our Head of Digital. Strategically decide how to show up in the market and target specific accounts to create meaningful and impactful experiences Build and implement marketing programs, including hosted event experiences, conferences, and internal events Oversee event scheduling and logistics including sponsorships, space configuration, booth location, budgeting, production schedule, inventory, planning meetings, invitations, F&B, A/V, marketing materials, venue sourcing and contract payments Maintain event documents and presentations, including production schedules and supporting promotional materials and placements Cultivate relationships with internal collaborators to improve opportunities for marketing promotion and sales engagements Build relationships with vendors and associations to drive market reach and brand positioning Source and negotiate pricing with vendors such as trade show associations, onsite facilities, installations, hotels, caterers, A/V vendors, and shipping What You Should Have: 6+ years of B2B marketing inclusive of event planning, budgeting, and curating hosted event marketing experiences Bachelor's degree in Communications, Marketing, Hospitality or similar field Proficiency in evolving campaigns based on performance data and comprehensive reports, feedback from sales, and industry and business knowledge Experience engaging and educating diverse audiences Ability to travel 25% for onsite event management and team gatherings Location: This hybrid role is required to work onsite at our NYC, DC, or Chicago office a minimum of 2 days/week. Compensation: The US base salary range for this full-time position is $133,000 - $147,000 + bonus (for certain roles) + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process. Benefits: Medical, dental, and vision coverage starting on Day 1 Equity (ISOs) 401(k) program Family planning programs + generous paid parental leave Physical fitness and wellness memberships Emotional and mental health support programs Unlimited PTO + 10 federal holidays + our annual, week-long Winter Break Flexible work environment + support for your home office setup Lunch reimbursement for in-office employees Employee Resource Groups Learning and Development opportunities Transparent culture Amazing mission! Why Join Upside? Our mission, values, and dedication to inclusivity guide our team of more than 300 people worldwide, and the quality of our culture is reflected in the impact we've had on the people and businesses we work with. But don't just take our word for it! In 2023, Upside was included as a Top Workplace in the USA, received six Best Places to Work awards from Built In, was named a Top Workplace for Perks & Culture by The Muse, and was listed second year in a row on the Deloitte Fast 500. At Upside, we believe that diversity drives innovation. Our differences are what make us stronger. We're passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here! Notice To Recruiters And Placement Agencies: This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners. #LI-Hybrid #LI-CO

Created: 2024-11-05