Marketing and Communications Associate - Paid Search

Marketing and Communications Associate - Paid Search Join the Cleveland Clinic team, where you will work alongside passionate caregivers and provide patient-first healthcare. Cleveland Clinic is recognized as one of the top hospitals in the nation. At Cleveland Clinic, you will work alongside passionate and dedicated caregivers, receive endless support and appreciation, and build a rewarding career with one of the most respected healthcare organizations in the world. As a Paid Search Marketing and Communications Associate, you will support revenue generating campaigns, develop and coordinate the implementation of comprehensive marketing strategies, analyze background information, data and statistics, and assume project management responsibilities. The caregiver in this role should bring advanced expertise to the team and contribute to the development and optimization of sophisticated digital advertising campaigns. A caregiver in this position works 8:00am - 5:00pm. A caregiver who excels in this role will: Act as a Project Manager for selected programs within assigned areas, supporting activities related to the assessment, development and promotion of new services, programs, and product lines. Monitor, research and analyze political, legal, and regulatory environment affecting areas of assigned responsibility. Conduct costing, pricing analysis for existing and proposed services where applicable, and survey competitors' pricing and reimbursement experience. Interface with appropriate departments and divisions to obtain strategic information critical to marketing tactics. Assist the Marketing Manager in the development and evaluation of comprehensive marketing strategies and direct the implementation of marketing tactics. Monitor the effectiveness of marketing tactics through tracking patient visits, marketing analytics and financial reports. Provide information to CCF departments and divisions regarding updates to marketing tactics. When assigned, guide the day-to-day work of Marketing Coordinators, Marketing Specialists, Fellows and interns. Utilize research, manage the implementation and apply the results to the planning process to develop current marketing strategies. Participate in the assessment and development of proposed new services that evolve from market research analysis. Build campaigns including keywords, copy, landing page selection, account structure etc. in support of lead-generating goals. Define, measure and evaluate relevant campaign KPIs. Monitor the day-to-day execution of paid media. Audit monthly media spend accounting and make suggestions where applicable. Compile data from multiple sources and tools in ongoing reporting. Define, monitor and analyze trends in results. Prepare routine and ad-hoc reports in response to client and internal questions and requests. Build and maintain effective relationships with key business partners (internal business units, external parties, outside vendors). Test new media to drive additional leads and patients to the enterprise. Stay ahead of industry trends and ensure the success of complex campaigns. Minimum qualifications for the ideal future caregiver include: Bachelor's degree in marketing, communications or a related field. Three years of experience in program development, marketing and project management. Four years of advertising experience with in-depth knowledge of lead-generating tactics including PPC, social and web analytics. Certifications: Self-Serve Ad Platforms (Mets, Google Ads or Microsoft Ads) and Web Analytics (Google Analytics 4) In-depth experience with ad platforms. Proficiency with Microsoft Office Suite and Web Analytics tools. Familiarity with competitive research platforms for digital marketing research and campaign tracking systems. Basic knowledge of regulatory requirements. Understands the role of paid media with other marketing channels and tools. Preferred qualifications for the ideal future caregiver include: Healthcare experience. Our caregivers continue to create the best outcomes for our patients across each of our facilities. Click the link and see how we provide what matters most to you: Physical Requirements: Ability to perform work in a stationary position for extended periods. Ability to operate a computer and other office equipment. Ability to travel throughout the hospital system. Ability to communicate and exchange accurate information. In some locations, ability to move up to 15 lbs. "‹. Personal Protective Equipment: Follows standard precautions using personal protective equipment as required. Pay Range Minimum hourly: $25.13 Maximum hourly: $38.33 The pay range displayed on this job posting reflects the anticipated range for new hires. While the pay range is displayed as an hourly rate, Cleveland Clinic recruiters will clarify whether the compensation is hourly or salary. A successful candidate's actual compensation will be determined after taking factors into consideration such as the candidate's work history, experience, skill set, and education. This is not inclusive of the value of Cleveland Clinic's benefits package, which includes among other benefits, healthcare/dental/vision and retirement. Cleveland Clinic Health System is pleased to be an equal employment employer: Women / Minorities / Veterans / Individuals with Disabilities

Created: 2024-11-05