Senior Marketing Manager

As a leading global contract research organization (CRO) with a passion for scientific rigor and decades of clinical development experience, Fortrea provides pharmaceutical, biotechnology, and medical device customers a wide range of clinical development, patient access and technology solutions across more than 20 therapeutic areas. With over 19,000 staff conducting operations in more than 90 countries, Fortrea is transforming drug and device development for partners and patients across the globe. Senior Marketing Manager Home-Based, US Fortrea Patient Access is a portfolio company of Arsenal Capital Partners, a private equity firm specializing in market-leading franchises in the healthcare and industrial sectors. We are a scaled leader in the HUB services and patient access market, serving the biopharmaceutical industry with comprehensive patient support, product access, affordability, and adherence solutions for more than 30 years. Further advanced by its recently expanded non-commercial specialty pharmacy, FortreaRx, to support enhanced distribution of cold-chain and ambient free goods products, we are committed to driving patient outcomes and improving healthcare accessibility through its extensive experience while currently supporting more than 2.5 million patients and over 100 unique brands across more than 25 disease indications. Come and be part of our exciting growth in winning the market in a Senior Marketing Manager role. We believe in our employees and their growth. You'll have the opportunity to achieve success in your professional development in our inclusive and diverse environment - take your career to new heights with your hard work and contributions. The selected candidate will play a pivotal role in the ongoing coordination and execution of tradeshows and online events, ensuring seamless operations, effective marketing, and accurate lead management. This position requires close collaboration with both business lines, driving successful event outcomes through meticulous planning, proactive problem-solving, and effective communication with all stakeholders. You will excel in managing logistics, coordinating with vendors, and executing marketing campaigns to enhance event impact and achieve organizational goals. Key Responsibilities: Tradeshow Coordination: Act as the primary contact for tradeshow organizers. Handle all communications regarding registration, speaking opportunities, and logistical requirements. Ensure compliance with all deadlines and provide necessary information to tradeshow organizers. Manage event registration for attendees. Coordinate attendee schedules and ensure proper representation on-site. Liaise with the booth logistics vendor for setup and teardown. Ensure timely shipment and receipt of all materials and collateral. Oversee on-site logistics to guarantee smooth operations during the event. Speaking Opportunities: Identify and secure speaking opportunities at trade shows and digital events, like webinars. Coordinate with internal subject matter experts to prepare presentations and materials. Brief and prepare speakers for their sessions. Event Promotion: Coordinate with the marketing team to develop and execute pre-event marketing campaigns to drive interest and booth traffic across various marketing channels. Plan and implement post-event follow-up campaigns to nurture leads and convert them into opportunities. Sales Coordination: Distribute pre-event attendee lists to the sales team in a timely manner to support their outreach efforts. Coordinate pre-event meetings with the sales team to align goals and objectives. Host post-event follow-up meetings with the sales team to score leads and collect any lessons learned from the event. Lead Management: Import event leads into Salesforce and tag them with the appropriate campaign source. Track and report on the performance of events in terms of leads generated and opportunities created. Ensure accurate attribution of opportunities to specific events. Reporting and Analysis: Provide regular updates and performance reports to stakeholders. Analyze the effectiveness of events and provide insights for future improvements. Social Media: Develop and execute social media strategies to promote events, webinars, and other marketing activities. Create and schedule engaging content across various social media platforms. Monitor social media channels for engagement and respond appropriately to interactions. Requirements and Skills: 5+ years of experience in event marketing and coordination. Strong organizational and project management skills. Excellent communication and interpersonal skills. Ability to multitask and manage multiple events simultaneously. Flexibility to adapt to changing priorities and deadlines. Ability to work collaboratively with internal teams and external vendors. Experience with social media management and content creation. Detail-oriented and proactive in problem-solving. Pay Range:$90K-$110K Application deadline:9/25/2024 Benefits: All job offers will bebased on a candidate's skills and prior relevant experience, applicabledegrees/certifications,as well as internal equity and market , full-time, or part-time employees working 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(K), Paid time off (PTO) or Flexible time off (FTO), Company bonus where applicable. For more detailed information, please click here. #LI-FPA Fortrea is actively seeking motivated problem-solvers and creative thinkers who share our passion for overcoming barriers in clinical trials. Our unwavering commitment is to revolutionize the development process, ensuring the swift delivery of life-changing ideas and therapies to patients in need. Join our exceptional team and embrace a collaborative workspace where personal growth is nurtured, enabling you to make a meaningful global impact. For more information about Fortrea, visit Fortrea is proud to be an Equal Opportunity Employer: As an EOE/AA employer, Fortrea strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. We encourage all to apply. For more information about how we collect and store your personal data, please see ourPrivacy Statement.

Created: 2024-11-05