Marketing Assistant - L6

Description Media, Creative and Account Management Plan, execute and manage paid social media channels, with an emphasis of Facebook, Instagram and Pinterest Includes buying, tagging, optimization, and reporting for brands and responsibility of multi-million-dollar budgets Collaborate with media agency planning teams to incorporate tactical media plans and insights into holistic media deliverables (i.e. plans, reports, etc.) that are regularly presented to brand and creative agency teams Lead and manage daily media optimizations, collaborating with creative agencies to lead creative optimization process Help manage the administration and billing operations of North America infrastructure across social media accounts Measurement, Data and Analytics: Identify, develop and advocate for relevant pilots to support the brand and business strategies and learning agendas Lead testing and analysis of social media campaign performance metrics, using internal social analytics and ROI measurement tools to optimize performance and meet business objectives Organize, analyze multiple datasets into regular reports that deliver actionable insights and presentations to inform planning and optimization for future media and content strategies Required: At least 1 year of experience in digital or social; preferably directly managing and buying paid social for a major consumer packaged goods or luxury brand BA or equivalent Expert Excel skills Experience in using social media analytics platforms such as Sprinklr or native channel analytics such as Facebook Insights/Business Manager

Created: 2024-11-05