Marketing & Public Relations Manager

The Marketing and Public Relations Manager will oversee all functions of the department as they relate to the creation and implementation of detailed promotional and marketing programs for venue events, management of venue branding and social media, and public relations. Essential Duties and Responsibilities Include the following. Other duties may be assigned. Oversee the department personnel, including progress and performance to ensure assigned work is completed correctly and on time. Provide mentorship and guidance to develop marketing staff by providing information, educational opportunities, and experiential growth opportunities. Plan, monitor, and manage staff job results by appraising, giving recognition, counseling, and disciplining when needed. Supervise and delegate the work of marketing staff. Help with the development of the department budget and monitor and manage throughout the year to achieve desired results. Develop and/or manage department and event marketing campaign budgets. Create detailed promotional and advertising plans for all venue events, as needed. Create press releases, secure promotions, and oversee the implementation of advertising campaigns. Throughout campaigns, communicate with media outlets, promoters, and artist management on additional marketing opportunities to increase ticket sales. Liaison with media, promoters, record labels, and artists management, as applicable. Develop new strategies for existing events by analyzing statistics regarding market development and historical sales trends, and consulting with internal and external sources. Report event attendance numbers to industry publications, as permissible. Oversee website, all social media, and digital marketing efforts for venue and individual events. Create and implement an annual plan to increase followers and website visits as well as increase exposure for the venue and events, in accordance with ASM Global Marketing initiatives. Collaborate with the booking team to create unique pitches to entice artists to Pechanga Arena San Diego. Identify short-term and long-range issues that must be addressed; provide information and commentary pertinent to deliberations; recommending options and courses of action; and implement directives. Organize and submit ticket holds for promotions, media, and artist management to the ticketing department. Be responsible for the Public Relations function, developing relationships with local media and work closely with the ASM Global Corporate PR department. Market venue programs to increase revenues through Preferred parking, VIP experience upsells, individual event sponsorships, Oversee third-party relationships with house photographers, graphic designers, and other vendors Oversee artist gifting program. Performs other related tasks as needed and/or assigned by the General Manager Supervisory Responsibilities Directly supervises Coordinators in the Marketing Department. The Manager carries out supervisory responsibilities per ASM Global policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding; disciplining employees in conjunction with Human Resources; addressing complaints and resolving problems Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Education and/or Experience Bachelor's Degree in Marketing/ Business Administration, Communications, Public Relations Arts/Sciences Degree (Advanced Degree Preferred) or a related field from an accredited four-year college or university and a minimum of five (5) years in the field of arena or multi-purpose entertainment facility, or an equivalent combination of education and experience. Skills and Abilities Excellent communication and interpersonal skills and organizational ability Strong orientation towards hospitality/customer service for the meeting and convention industry Ability to effectively supervise and motivate staff Ability to prioritize multiple projects and meet strict deadlines Demonstrates a high level of energy and self-motivation to work efficiently and effectively Follows oral and written instructions and communicates effectively with others in both oral and written form Demonstrates knowledge and experience in the principles, practices, and terminology of marketing and public relations (advertising, marketing, media relationships, and public speaking) Ability to speak comfortably in public and respond in a professional and diplomatic manner during crisis and/or sympathetic situations Maintains an effective working relationship with clients, employees, exhibitors, patrons, and others encountered in the course of employment Work independently, exercising good judgment and initiative Operate a personal computer using Windows, Word, Excel, and other standard office equipment Computer Skills and Qualifications To perform this job successfully, an individual must have excellent computer skills with proficiency in Microsoft Word, Outlook and Excel, PowerPoint, and Photoshop. Knowledge of brand identity, advertising, digital marketing, and social media strategy and best practices. Strong interpersonal skills with the ability to create and foster relationships. Knowledge of media buying and negotiating agreements. Knowledge of the music industry and artist demographics. Strong organizational skills with exceptional attention to detail. Excellent written, verbal, and listening communication skills. Experience working with and creating budgets. Experience working as a promoter is a plus. Ability to work flexible hours in addition to normal business hours. Ability to travel required Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee is regularly required to move around the facility; stand for long hours during events; talk and hear. This position may require work inside or outside of the building, as needed by events. Note The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position. ASM Global is an Equal Opportunity/Affirmative Action employer and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

Created: 2024-11-05