Director of Marketing

Director of Marketing - 1217 DESCRIPTION/RESPONSIBILITIES: Location: 715 Fountain Avenue, Lancaster, PA 17601 We have created a new position and are looking for a new Director of Marketing. You will own, develop, and executing marketing strategies that drive growth, increase brand awareness, and support revenue goals of one of our business lines. This role will lead marketing campaigns, product launches, customer acquisition, and retention efforts. You will work closely with product development, sales, and corporate marketing teams to align marketing initiatives with business goals, ensuring that all activities drive measurable results. Core Contributions: * Strategic Marketing Leadership: * Develop and implement a comprehensive marketing strategy for the Flooring & Industrial line of business, aligning with overall corporate objectives. * Lead marketing efforts for product and service launches, ensuring successful market positioning, messaging, and adoption. * Collaborate with the product, sales, and leadership teams to drive go-to-market strategies and demand generation initiatives. Campaign Management: * Plan, execute, and optimize multi-channel marketing campaigns (digital, email, events, social, etc.) to generate leads and drive customer engagement. * Utilize data-driven marketing tactics to analyze campaign performance and adjust strategies for continuous improvement. * Coordinate with internal and external creative teams to develop effective marketing materials. Brand Development and Positioning: * Strengthen our brand identity, ensuring consistent messaging across all touchpoints. * Ensure the brand positioning resonates with target audiences and differentiates the business from competitors. * Manage brand guidelines and ensure adherence across the business unit. Market Research and Customer Insights: * Conduct market research to identify customer needs, market trends, and competitive landscape. * Use customer insights to inform product development, marketing messaging, and campaign strategies. * Develop buyer personas and customer segmentation strategies for more targeted marketing efforts. Digital and Content Marketing: * Lead digital marketing initiatives, including SEO/SEM, content marketing, social media, and online advertising, to drive traffic and conversions. * Oversee content development strategies, including blogs, whitepapers, case studies, and other marketing collateral, that align with business objectives and customer needs. * Manage website content and ensure a seamless user experience for visitors. Lead Generation and Nurturing: * Drive demand generation and lead nurturing strategies through email marketing, webinars, paid media, and other channels. * Collaborate with sales teams to align on lead qualification, handoff, and sales enablement initiatives. * Track and report on lead conversion rates and marketing ROI. Budget Management and ROI Tracking: * Manage the marketing budget for the [line of business], ensuring efficient allocation of resources. * Track and analyze marketing metrics to assess the effectiveness of campaigns and initiatives, reporting on key KPIs and marketing ROI. * Identify areas for cost optimization and process improvements within the marketing function. Team Leadership and Development: * Lead and mentor a small team of marketing professionals, as needed, providing guidance, feedback, and career development opportunities. * Foster a collaborative, results-driven culture within the marketing team. * Manage relationships with external vendors and agencies to ensure high-quality service delivery. Essential Experiences: * Bachelor's degree in Marketing, Business, Communications, or a related field, Master's degree preferred * 8+ years of progressive marketing experience, with 3+ years in a leadership role focused on a specific business line or product category * Experience in B2B, B2C, or hyb id marketing environments, depending on the line of business * Strong understanding of digital marketing tools, techniques, and platforms (SEO/SEM, email marketing, marketing automation, etc.) * Experience working closely with sales teams to align marketing efforts with revenue goals What we offer you: * Competitive medical, dental, vision, and prescription insurance coverage * 401k with a company match * Earn PTO hours immediately * Tuition reimbursement * Opportunities for development * 8-minute walk to eco-friendly public transportation from Red Rose Transit Authority Ecore International is an equal opportunity employer (Minorities/Females/Disabled/Veterans). We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law. Other details * Job Function Indirect * Pay Type Salary * Travel % 40 * Telecommute % 100

Created: 2024-11-05