Social Media Community Specialist

The Social Media Community Specialist is a key player in the relationship between consumers + Culligan in North America across multiple platforms. This position is a core member of the Marketing Team and will be at the forefront of effective, engaging communication in the social space. Specific Job Function: Set & implement social media & communication verbiage that aligns with brand voice Monitor and report back on feedback and online commentary, partnering with Community Manager to create thoughtful, engaging responses + "surprise & delight" opportunities at the local level Own content distribution across platforms, partnering with marketing team members to build a functional calendar based off internal & external campaigns Serve as the brand's advocate, embodying its values and mission while representing it across all interactions Act as a conduit between the North American dealership network and internal stakeholders to ensure quality + consistency across their social platforms Manage local SEO optimization with North American dealership network, including Google Business Profile, with agency partners and dealership network Build monthly & quarterly reporting to assess progress against key performance indicators and benchmarks, increasing the engagement among Culligan's North American platform audience and building brand equity on new and emerging channels. Collaborate cross-functionally with various teams to understand and implement optimal social media practices Stay abreast of industry trends, water treatment advancements, and community developments to ensure the brand remains relevant and responsive Requirements: A four-year college degree or equivalent experience required Proven experience in community management, preferably within the water treatment, environmental or related industries Strong understanding of key social platforms such as Facebook, Instagram, YouTube, Pinterest, Tik Tok, Reddit, etc. while keeping up-to-date on emerging platforms Proficiency in social media management tools, analytics, and content creation platforms. Exceptional written and verbal communication skills, with an ability to engage diverse audiences Build relationships with customers, potential customers & industry professionals Design experience preferred Competencies: To perform the job successfully, an individual should demonstrate the following competencies in this position: ResourcefulnessCustomer FocusTeam Player PassionIntegrityCreativity Detailed OrientedIndependenceCommunication

Created: 2024-11-05