Creative Director - US Marketing & Brand

At Franklin Templeton, we're driving our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that's both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we offer opportunities not only to help you reach your potential but also to contribute to our clients' achievements. Come join us in delivering better outcomes for our clients around the world! The Global Creative Studio team within Global Brand Marketing supports the creative strategy and execution across Franklin Templeton's global business functions. The Creative Director - US Marketing, Brand and Global Strategic Initiatives will manage the overall creative direction and workflow of the US Marketing, Brand and Global Strategic Initiatives function - reporting into Global Creative Services Director and ensure good relationship management with US Marketing, Brand and Global Strategic Initiatives partners/stakeholders. This position needs to be in the US East Coast time zone. They will have proficiency in all aspects of the Franklin Templeton Creative Studio offering, Layout, Concepting, Basic Video Editing, Digital production and workflow and proofing to the (WCAG 2.1AA) Accessibility standard. They are looking to push the boundaries of those proficiencies and add further pillars to the FT Creative Studio offering, with a particular emphasis on AI. The Creative Director leads the team in all creative initiatives, from inception to execution, managing a team of designers and copywriters. A large part of the work will be managing people, stakeholders and ensuring the Franklin Templeton culture is adhered to and maintained. What are the ongoing responsibilities of the Creative Director - US Marketing & Brand? Accountable for the US Creative Studio Design team, which has team members based in locations across the US, Mexico, Poland and UK. Lead Creative Direction for the US Marketing, Brand and Global Strategic Initiatives Creative Team. Guide the US Production Managers to allocate work across the US Marketing, Brand and Global Strategic teams. Be the main contact for large strategic campaigns, across the Globe. Will be the Global Brand Guardian and make calls when to "Flex" the brand or open a discussion with the Global Creative Services Director and the Brand Team. Working with the Global Production Manager and the Global Creative Services Director to identify areas of efficiency Develop and produce layouts for publishing in a range of mediums including video, digital and print. Use industry standard software and related technologies e.g. Adobe Creative Suite and Figma. Comfortable working directly with clients/partners to explore briefs and walk through the design process. Lead the US Marketing, Brand and Global Strategic Initiatives team in all projects, lead creative sign off and present to clients. Explores common design problems and seeks creative solutions. Fully conversant on the values of Franklin Templeton and exemplify them in all aspects of interactions. Ability to inspire and nurture creativity within the team, vision to create a culture of continuous personal development What ideal qualifications, skills and experience would help someone be successful? Bachelor's degree in Graphic Design or equivalent experience 5-8 years of related experience Experience in Financial Services an advantage but not a pre-requisite Expert in graphic design and editing tools such as Adobe Indesign, Photoshop, Illustrator, Acrobat, Premier, After Effects, (Adobe Creative Cloud) and Figma Strong skill set in Microsoft applications especially PowerPoint and ability to tell product stories using presentations as the primary channel. Franklin Templeton offers employees a competitive and valuable range of total rewards-monetary and non-monetary-designed to support the whole person and to recognize their time, talents, and results. Along with base compensation, other compensation is offered such as a discretionary bonus, 401k plan, health insurance, and other perks. There are several factors taken into consideration in making compensation decisions including but not limited to location, job-related knowledge, skills, and experience. At Franklin Templeton, we apply a total reward philosophy where all aspects of compensation and benefits are taken into consideration in determining compensation. We expect the salary for this position to range between $155,700-$180,000. #LI-Hybrid Experience our welcoming culture and reach your professional and personal potential! Our culture is shaped by our diverse global workforce and strongly held core values. Regardless of your interests, lifestyle, or background, there's a place for you at Franklin Templeton. We provide employees with the tools, resources, and learning opportunities to help them excel in their career and personal life. Hear more from our employees By joining us, you will become part of a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for maintaining your physical and mental health, saving for life's adventures, taking care of your family members, or making a positive impact in your community, we aim to have your needs covered. Learn more about the wide range of benefits we offer at Franklin Templeton. Highlights of our benefits include: Three weeks paid time off the first year Medical, dental and vision insurance 401(k) Retirement Plan with 85% company match on your pre-tax and/or Roth contributions, up to the IRS limits Employee Stock Investment Program Learning and Education Assistance Program (LEAP) Purchase of company funds with no sales charge Onsite fitness center and recreation center* Onsite cafeteria* *Only applicable at certain locations Learn more about the wide range of benefits we offer at Franklin Templeton Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation. Franklin Templeton is committed to fostering a diverse and inclusive environment. If you believe that you need an accommodation to search for or apply for one of our positions, please send an email to . In your email, please include the accommodation you are requesting, the job title, and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only accommodation requests will receive a response.

Created: 2024-11-05