Creative Director

Description Who We Are WPS Health Solutionsis a leading not-for-profit health insurer and federal government contractor headquartered in Wisconsin. WPS offers health insurance plans for individuals, families, seniors, and group health plans for small to large businesses. We process claims and provide customer support for beneficiaries of the Medicare program and manage benefits for millions of active-duty and retired military personnel across the U.S. and abroad.WPS Health Solutions has been making health care easier for the people we serve for more than75 years. Proud to be military and veteran-ready. Culture Drives Our Success WPS' Culture is where the great work and innovations of our people are seen, fueled, and rewarded. We accomplish this by creating an inclusive and empowering employee experience. We recognize the benefits of Diversity, Equity, and Inclusion as an investment in our workforce-both current and future-to effectively seek, leverage, and include diverse perspectives that fuel agility and innovation on high-performing teams. This results in people bringing their authentic selves to work every day in an organization that successfully adapts to business changes and new opportunities. We are proud of the recognition we have received from local and national organizations regarding our culture and workplace:WPS Newsroom - Awards and Recognition Role Snapshot: The Creative Director will be a key leader on the Marketing Communications team providing direction to the team of copywriters, art directors, designers, and multi-media individuals to ensure all marketing materials adhere to the brand standards. The Creative Director will work closely with the Marketing Director, Content Strategy Director, and the VP of Marketing to create and execute marketing plans to support all areas of the WPS business including the Health Plan, Government Services, Data Logistics, and New Ventures. The Creative Director will manage WPS websites to ensure they are updated in the new branding, are refreshed frequently with compelling marketing content, and help enhance the customer experience. How do I know this opportunity is right for me? If you: Leadership & Creative Direction Lead the creative department by developing and articulating a clear creative vision for each project, ensuring alignment with client objectives and brand guidelines. Mentor and guide the creative team providing consistent feedback and support to enhance their work. Serve as the primary creative decision-maker, ensuring that all creative output is innovative, effective, and meets high-quality standards. Campaign Strategy & Execution Work closely with the Marketing/Communication team to understand objectives, ensuring that creative strategies are developed and aligned with overall campaign goals. Lead creative brainstorming sessions to generate fresh, impactful ideas that resonate with client target audiences. Oversee the development of creative assets across multiple channels (digital, print, video, web), ensuring that all deliverables are produced on time and within scope. Ensure brand consistency across all client campaigns by maintaining and enforcing brand guidelines, while also contributing to the development of new branding initiatives. Quality Control & Creative Standards Own the quality of all creative deliverables. Review and approve all final creative assets, ensuring they meet both client expectations and internal quality benchmarks. Take responsibility for the timely delivery of all creative projects, coordinating with the PM to ensure that deadlines are realistic and achievable. Provide ongoing feedback during the production process to refine work and guide the team towards exceptional results. Team Development & Leadership Foster a positive and collaborative environment within the creative team, promoting open communication, creativity, and accountabili

Created: 2024-11-05