Marketing Manager - Retreading Manufacturing Plant

Marangoni Tread North America, Inc. is a leader in the retreading industry, specializing in high-quality tire retreading solutions. With a commitment to innovation and sustainability, we provide our partners with exceptional products and services. Join our team and help us drive growth and excellence in the retreading market. Job Summary: We are looking for a Marketing Manager to lead our marketing efforts at Marangoni Tread North America, Inc. The ideal candidate will possess a strong background in marketing within the manufacturing sector, particularly in retreading, and will be responsible for developing and executing strategic marketing initiatives that enhance our brand presence and drive sales growth. Key Responsibilities: - Strategic Marketing Development: Create and implement marketing strategies that align with the business objectives of Marangoni Tread North America, Inc., focusing on brand positioning and market expansion. - Market Analysis: Conduct thorough market research to identify trends, competitive landscape, and customer needs, using insights to inform marketing strategies and product development. - Campaign Management: Plan and execute marketing campaigns, including digital marketing, content marketing, and promotional events, to promote our retreaded products effectively. - Content Creation: Oversee the production of high-quality marketing materials such as brochures, website content, social media posts, and newsletters that resonate with target audiences. - Cross-Department Collaboration: Collaborate with sales, production, and R&D teams to ensure alignment between marketing strategies and product offerings. - Budget Oversight: Manage the marketing budget, tracking expenditures and ensuring optimal allocation of resources to maximize return on investment. - Performance Tracking: Analyze the effectiveness of marketing campaigns using relevant metrics and KPIs, making adjustments to strategies as necessary for continuous improvement. - Customer Relationship Management: Build and maintain strong relationships with customers, gathering feedback to enhance satisfaction and loyalty. Qualifications: - Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred. - 5+ years of marketing experience, preferably in the manufacturing or retreading industry. - Strong proficiency in digital marketing tools and techniques. - Excellent written and verbal communication skills. - Proven ability to manage multiple projects and meet deadlines in a fast-paced environment. - Strong analytical skills with a data-driven approach to decision-making. What We Offer: - Competitive salary and performance-based incentives. - Comprehensive benefits package, including health insurance and retirement plans. - Opportunities for professional growth and career advancement. - A collaborative and innovative work environment. How to Apply: Interested candidates should submit their resume and a cover letter detailing their relevant experience to . Marangoni Tread North America, Inc. is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive workplace for all employees.

Created: 2024-11-05