Marketing Communications Specialist, Staff - Growth ...

Company: Qualcomm Technologies, Inc. Job Area: Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing Communications General Summary: Qualcomm is seeking a highly motivated B2B Growth/Performance marketer/specialist within our Marketing organization. In this role you will act as a key member of our strategic Go to Market team with a goal towards full digital transformation not only in the way we work, but also with our customers and partners. The ideal candidate will have extensive Product Marketing experience with a focus on B2B that includes everything from SMB to Enterprise. This role will assist in end-to-end B2B & growth marketing initiatives which includes leveraging customer, market, and business insights as well as market knowledge to help identify, test and refine marketing initiatives. You will be working collaboratively to develop sales enablement and B2B2C tools; as well as helping to develop, execute and scale marketing plans globally. This position will be responsible for creating marketing solutions for customers, leveraging Qualcomm's assets and marketing platforms, and delivering a consistent and differentiated customer and stakeholder experience. The ideal candidate will be passionate about using data to drive marketing decisions, and in this role, evangelize, and communicate this way of thinking across the entire organization. You will work closely with several different business units, including Sales, Product Marketing, Product Engineering, and IT, and should be able to effectively communicate KPI's and business objectives as needed. You have experience in both B2C and B2B marketing campaigns and should have strong familiarity with ABM as well as data driven operating models along with terms like Account Based Marketing, A/B testing, Personalization and Data driven decisions. You should also be a comfortable presenter, able to stand in front of a room and communicate effectively how the tools we have can be used to improve customer experience. Responsibilities: Develop marketing strategies and assets to fuel go to market plans for a range of solutions for the Commercial segmentHelp shape marketing activities by bringing customer insight to the conversation. Define and articulate customer-led value propositions, positioning, compelling reasons-to-believe that reinforce the tangible benefits and competitive advantages of Qualcomm's products and solutions. Assist in content management, campaign design and execution, creative production, agency management. Develop marketing assets around value propositions to ensure Qualcomm's teams have engaging, robust and well-thought-out narratives and sales enablement materials. Play a part in evolving how we leverage marketing capabilities to bring products to market more effectively to drive awareness, internal and external, engagement and relevance for all counterparts and customers. Determine the right tactics for each marketing challenge, including content marketing, sales enablement materials, branding guides, infographics, case studies, digital marketing, etc.Partner closely with the Product marketing teams as well as build a strong working relationship with cross functional teams to ensure success. Play a central role with our sales and channel teams by supporting their efforts to drive scale in market while driving consistency of positioning and messaging, balanced with local relevance. Capture learnings and success stories to inform the development of global best practices. Ensure all content and creative execution lines up with Qualcomm & Snapdragon's brand standards. Develop and manage budget for projects and be accountable for delivering against established business goals/objectives. This is an office based position located in San Diego, CA. Minimum Qualifications: • Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience. OR Associate's degree and 5+ years of Communications, Marketing, Public Relations, or related work experience. OR High School Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience. *Completed advanced degrees in a relevant field may be substituted for up to two years (Master's = one year, Doctorate = two years) of work experience. Preferred Qualifications: Considerable marketing experience (3+ years), particularly in B2B, product marketing, and/or B2C marketing. Experience in PC category preferred. Demonstrated success in translating complex product and/or technical information into clear customer narratives. Strong leadership and standing. Influencer skills for a cross-matrixed organization with sensitivity to target audience and partners. Experience in developing and executing ABM campaigns and familiarity with platforms such at 6Sense Superior project management skills with the ability to run multiple assignments simultaneously. Proven ability to build collaborative working relationships with stakeholders at the global/regional or local level. Ability to manage multiple projects, manage creative resources. Strategic mindset with ability to make quick decisions in challenging, ambiguous situations. Exceptional skills in time management, facilitation, and organization. Experience with Personalization and A/B testing. Ability to evaluate data and present findings clearly (proficient use of Word, Excel, PowerPoint) Experience running campaigns that are data driven and connected across paid and owned. Working knowledge of Adobe Experience Cloud products including AEM, Target, Adobe Analytics, Marketo, and more. (Desired) Bachelor's degree in Marketing or a related field preferred Qualcomm is an equal opportunity employer. If you are an individual with a disability and need an accommodation during the application/hiring process, rest assured that Qualcomm is committed to providing an accessible process. You may e-mail or call Qualcomm's toll-free number found here ( . Upon request, Qualcomm will provide reasonable accommodations to support individuals with disabilities to be able participate in the hiring process. Qualcomm is also committed to making our workplace accessible for individuals with disabilities. (Keep in mind that this email address is used to provide reasonable accommodations for individuals with disabilities. We will not respond here to requests for updates on applications or resume inquiries). To all Staffing and Recruiting Agencies : Our Careers Site is only for individuals seeking a job at Qualcomm. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles, applications or resumes, and any such submissions will be considered unsolicited. Qualcomm does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias, Qualcomm employees or any other company location. Qualcomm is not responsible for any fees related to unsolicited resumes/applications. EEO Employer: Qualcomm is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or any other protected classification. Qualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law. Pay range and Other Compensation & Benefits : $111,000.00 - $167,000.00 The above pay scale reflects the broad, minimum to maximum, pay scale for this job code for the location for which it has been posted. Even more importantly, please note that salary is only one component of total compensation at Qualcomm. We also offer a competitive annual discretionary bonus program and opportunity for annual RSU grants (employees on sales-incentive plans are not eligible for our annual bonus). In addition, our highly competitive benefits package is designed to support your success at work, at home, and at play. Your recruiter will be happy to discuss all that Qualcomm has to offer - and you can review more details about our US benefits at this link . If you would like more information about this role, please contact Qualcomm Careers ( . EEO Employer: Qualcomm is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or any other protected classification

Created: 2024-11-05