Sr Associate Brand Manager

This job was posted by : For more information, please see: Mizkan America, Inc. Job Title: Senior Associate Brand Manager Based in Mount Prospect, IL, Mizkan America is a subsidiary of the Mizkan Group, a global, family-owned company that has been Bringing Flavor to Life for over 220 years. As one of the leading makers of vinegars, condiments, and sauces in the United States, Mizkan America maintains 12 manufacturing facilities that serve the retail, food service, specialty-Asian, and food-ingredient trade channels. We are committed to following our two core principles: continuously challenging the status quo and delivering only the finest products for our customers. Our leadership seeks out, embraces, and implements ideas for improvement from all its employees. Transparency and accountability are two key factors that drive our companys overall management approach. We are looking for people who are seeking to deliver their best so that we can deliver ours. Above all, were dedicated to maximizing the potential of our greatest assetsour team members. Thats reflected in our ongoing commitment to recruit, develop, reward, and retain our talented, multicultural workforce. We hope to see you as part of our teams future success! COMMENTS: This job description reflects the assignment of essential functions. It does not prescribe or restrict the tasks that may be assigned. SUMMARY: The Sr. Associate Brand Manager for Mizkan America provides an exciting opportunity to support the Mizkan America Marketing teams across our branded portfolio including Ragu, Bertolli, Holland House, Nakano, Mizkan and Angostura Bitters. This unique position will support the Marketing, Innovation, and Insights & Analytics (CI&A) teams, reporting directly to the Senior Brand Director. This individual is expected to have strong analytical skills and be proficient in insights/ data mining, synthesis, and consolidation; surfacing critical insights at the service of actionable recommendations that will propel the business forward. This individual will have the unique opportunity to work on a diverse range of projects, from quantifying the size of the prize for innovation to identifying drivers of brand growth, optimizing the marketing/ media mix, and crafting category assessments. ESSENTIAL DUTIES AND RESPONSIBILITIES: 1. Manage ad-hoc projects as needed support marketing, innovation and CI&A teams on a project-basis prioritized against business needs 2. Synthesize data & insights from a number of different sources & uncover actionable Insights - make fact-based recommendations about category, brands, competitors, category, customer, or consumer trends to enhance brand equity and business performance. 3. Optimize and evolve tools to improve business analytics utilize and optimize tools and resources that will help monitor brands (and sublines) in an efficient manner. Enable the identification of opportunities and in-market performance gaps, optimization of executions, and tracking of business KPIs. 4. Support development of Brands Long-Term Growth Strategy Partner with brand leads to support the development and optimization of the long-term strategic direction for Mizkans brands leveraging and creating proprietary models and overlaying deep understanding of consumer needs, trends, competitive landscape, unmet opportunities, and category dynamics. 5. Support the development of both close-in & blue sky innovation partner with brand teams and the Director of Innovation in the development of innovation platforms rooted in sizable opportunities and right to win. Driving opportunity sizes and deriving distinctive PODs. 6. Support the development of best-in-class launch plans for innovation par tner with project leads to help inform the go to market of our innovation with best-in-class plans (media through shelf). Ensuring synchronization of omni and trade activities. Maximizing efficiencies while delivering against strategic objectives. 7. Deepen business drivers, category and competitive knowledge - become a subject expert on brand and category knowledge inclusive of, yet not exclusive to, the following: brand levers, drivers, competitive threats, and trade executions. Have deep understanding of the business dynamics to help inform actionable and relevant recommendations that will have a direct impact in the business. 8. Support MAs journey towards Commercial excellence work closely with strategic customer teams to build sell-in stories, and help build brand strategies to support distribution, packaging, shelving and merchandising strategies and plans. 9. Demonstrate strong collaboration across relevant stakeholders effectively collaborate with cross functional t

Created: 2024-11-05