Director of Brand Growth Marketing

JOB REQUIREMENTS: About Us: Trilliant Food and Nutrition, located in Little Chute, WI is a state-of-the-art, vertically integrated production facility that has been a pioneer in the U.S. specialty coffee market since 1979. We have used our years of experience and skill in the traditional coffee segment to produce one thing: great coffee. Our facility features the most current, high-speed equipment to support our commitment to quality, value, speed-to-market, and innovation. Horseshoe Beverage Company, located in Neenah, WI is a leading ready-to-drink beverage manufacturer focused on providing consumers with an outstanding beverage experience wherever, whenever. Leveraging industry-leading talent, state-of-the-art equipment, and our vertically integrated supply chain, we strive to be at the forefront of beverage innovation each day and deliver the highest quality beverages to our customers first. The teams at Trilliant and Horseshoe come to work each day with relentless energy, enthusiasm, and a promise to enhance the beverage experiences of millions of people. We invite you to explore opportunities at Trilliant or Horseshoe, to see if your talents and career aspirations may fit with our openings. Diversity and Inclusion at Trilliant and Horseshoe: We believe talented, great people are the building blocks of our success. We believe in finding the right people, with the right attitude, and providing them with opportunities to excel. Position Overview: The Director of Brand/Growth Marketing will lead the development and execution of comprehensive brand strategies to drive growth and enhance brand equity. This individual will be responsible for overseeing brand management, product innovation, and cross-functional collaboration to ensure alignment with organizational goals. The Director will take ownership of brand performance, P&L management, and long-term strategic growth. Responsibilities: Brand Strategy Leadership: Develop and implement long-term brand strategies to drive growth, innovation, and brand equity. Oversee the creation and execution of strategic marketing plans, including brand positioning, activation, and market expansion initiatives. Brand Activation and Communication: Lead collaboration with Creative Services, Sales, R&D, and external agencies to ensure cohesive brand messaging across all channels. Direct the development and execution of high-impact promotional and advertising campaigns that elevate brand visibility and engagement. Product Portfolio & Innovation: Oversee product portfolio management, driving innovation and identifying opportunities for product improvements or new product launches. Evaluate and optimize product positioning, renovation, and margin enhancement opportunities. P&L and Budget Management: Take ownership of brand P&L, delivering margin and profitability targets. Oversee the optimization of marketing... For full info follow application link. EEO/AA including Vets and Disabled ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/87D886BA3

Created: 2024-11-05