Automotive Marketing Manager

Are you a strategic marketer passionate about driving growth in the automotive industry? We are seeking a Marketing Manager to oversee and execute marketing initiatives for our five dealerships in Virginia and New Jersey. Reporting directly to Mario Murgado Jr., Marketing & Operations Director, you will collaborate with General Managers, understand their needs, and translate them into effective marketing actions. As part of a team of Marketing Managers, you'll work closely with our full-service marketing agency to ensure timely and accurate delivery of marketing tasks that uphold Murgado Automotive Group's high standards. Key Responsibilities: Strategic Collaboration Act as the primary liaison between dealership General Managers and the marketing team to ensure alignment with dealership goals. Translate dealership needs into actionable marketing strategies that drive traffic, leads, sales, and customer retention. Provide strategic marketing insights to dealership teams to enhance decision-making and overall business growth. Agency Coordination Manage the relationship with external agencies (e.g., Team Velocity) to ensure timely, accurate execution of marketing tasks that align with brand standards. Oversee the quality and effectiveness of agency deliverables, providing constructive feedback to improve outcomes. Growth Initiatives Develop and implement marketing strategies to drive key performance metrics, including website traffic, VDP views, internet leads, phone calls, store visits, and repair order growth. Regularly monitor and analyze key performance indicators to measure the effectiveness of campaigns, adjusting strategies as needed to meet dealership goals. Digital Marketing Oversight Oversee digital marketing efforts including website optimization, SEO/SEM strategies, social media management, and online advertising campaigns. Ensure all digital content is consistent with brand guidelines and delivers an engaging user experience across platforms. Use data-driven insights to refine digital marketing strategies and improve overall customer engagement. Budget Management Effectively manage the marketing budget, maximizing return on investment and ensuring efficient use of CO-OP funds. Track and report expenses, vendor costs, and campaign expenditures to ensure financial accountability. Team Collaboration Work closely with Regional Marketing Managers and dealership teams to share best practices and maintain consistency across all regional marketing strategies. Contribute to a collaborative marketing environment by participating in regular team meetings and aligning efforts with overall organizational goals. Vendor Relations Cultivate strong relationships with vendors, ensuring that all marketing tools and services are utilized effectively to support dealership goals. Evaluate vendor performance regularly, negotiate contracts to optimize services, and identify opportunities to reduce costs without sacrificing quality. Event Coordination Plan, promote, and execute regional marketing events in collaboration with dealership teams, ensuring these events engage the community and reinforce brand presence. Maximize CO-OP spending on events and align them with broader marketing strategies and objectives. Measure event success by tracking metrics such as lead generation, sales, and overall engagement. Working Location: The homebase marketing office is located in Miami, FL, where Murgado Automotive Group was founded. However, the preferred candidate should reside in either Miami, FL, near Richmond, VA, near Edison, NJ, or somewhere in the vicinity or in between both locations. Remote and hybrid work options may be considered based on proximity to dealership locations and the candidate's qualifications. $100,000 - $125,000 a year

Created: 2024-11-05