Assistant Marketing Manager

Salary : $41,523.00 Annually Location : Hampton, VA Job Type: Full-Time Permanent Job Number: 08189 Department: COLISEUM OPERATIONS Opening Date: 07/18/2024 Function "Join the City of Hampton team! As a proud V3 (Virginia Values Veterans) employer and a designated Military Spouse-Friendly Employer, we are committed to supporting veterans and military spouses. We offer a welcoming and inclusive workplace, recognizing the unique skills and experiences that military families bring." The purpose of this class is to assist the Marketing Manager in developing and implementing marketing initiatives to sell and promote the events of the Hampton Coliseum, the American Theatre, and the Charles H. Taylor Arts Center. Examples of Work Assists with developing and executing strategies for single ticket and season subscription sales and coordinates promotional campaigns for events at Hampton Coliseum, The American Theatre and The Charles H. Taylor Arts Center. Monitors reports and conducts surveys to gauge the success of marketing efforts. Coordinates production of advertising materials for events at Hampton Coliseum, The American Theatre and The Charles H. Taylor Arts Center. Provides in-house design and works with the design firm to create print and digital ads, flyers, posters, postcards, publications, etc. Assists with securing paid and trade media placement. Ensures advertising timelines, gathers invoices for settlement and maintains daily tear sheets. Monitors media outlets for coverage of Hampton Coliseum, The American Theatre and The Charles H. Taylor Arts Center. Develops and maintains a positive and productive working relationship with media contacts for the purpose of generating favorable publicity. Assists with planning and implementing new media communication strategies, including social media, email marketing and blogging. Performs maintenance on Hampton Coliseum and Hampton Arts Commission websites. Updates electronic marquee and digital signage. Coordinates group sales activities. Provides support for the sponsorship program. Maintains databases for group sales, sponsorships, direct mail campaigns and email marketing. Maintains event recaps for all events to include promotions, trades, paid advertising and public relations efforts. Performs marketing related duties on event days. Represents Hampton Coliseum and Hampton Arts Commission at public events such as festivals, fairs, etc. to promote upcoming events. Carries out duties of the Marketing Manager in his/her absence. Performs other duties as assigned. Qualifications Graduation from an accredited college or university with a Bachelor's degree in Marketing, Communications, Public Relations or a related field of study is required. Two (2) years of marketing experience required. Any acceptable combination of education and experience may substitute for the more specific requirements listed above Experience in marketing both public assembly facilities and a wide range of entertainment events is preferred. Proficiency in Microsoft Office including Access and Adobe Photoshop is required. Knowledge of a variety of social media platforms and use of these platforms in a professional environment is required. Knowledge of website content management software is preferred. Requires excellent oral and written communication skills, the ability to foster and maintain effective working relationships with diverse populations, the ability to evaluate and respond to demands of the industry, and the ability to prioritize and handle multiple assignments. Must possess a valid motor vehicle operator's license and have and maintain a satisfactory driver's record based on the City of Hampton's criteria. Features Performs duties under the direct supervision of the Marketing Manager of Hampton Coliseum/ Hampton Arts Commission. Requires considerable contact with the entertainment and advertising communities, promoters, vendors, contractors, other City departments and general public. Requires considerable independent judgment and decision-making. Duties are frequently performed outside of regular working hours to include evenings, weekends, and holidays. Occasional travel may be required. This is an exempt position. Benefits Overview The following plans are available the first of the month following one full calendar month of employment: -Health insurance -Dental insurance -Vision insurance -Reimbursement accounts Health insurance offered through Optima Health (). For more information on the provider network and pharmacies, see the The vision plan is offered through EyeMed Vision Care. For more information, see the Three dental plans are offered through Delta Dental (Delta Care, Delta Dental PPO, and Delta Dental PPO Plus) . For more information, see the Employees begin accruing annual and sick leave immediately. Other forms of leave include: Maternity Leave Parental Bonding Leave Care for Sick Parent Leave Birthday Leave Personal day (available every quarter) The ten paid holidays each year include: New Year's Day Martin Luther King, Jr. Day President's Day Memorial Day Juneteenth Day Independence Day Labor Day Veterans' Day Thanksgiving Day Christmas Day Employee's birthday A tax deferred retirement plan 457 is offered through the ICMA Retirement Corporation. An after-tax retirement plan, Roth IRA, is offered through the ICMA Retirement Corporation (). For more information, see the Group life insurance is offered through the VRS and the carrier is the Minnesota Life Insurance Company. Tax deferred retirement plan 457 is offered through the ICMA Retirement Corporation (). For more information, see the Training and Career Development: The Employee Education Assistance Program (EEAP) encourages employee development through (1) educational programs leading to a degree, (2) skilled craft or trade training leading to a certificate or license and (3) coursework to renew and update skills. Eligibility criteria apply. In addition, the City offers training opportunities in technological, leadership, supervisory, and other areas of government/business knowledge and skill development. Medical/Dental and Dependent Care Reimbursement Accounts are offered on a pre-tax basis in order to reduce the amount of tax the employee pays. The Employee Assistance Program (EAP) is confidential and personal counseling service for the employee and their immediate family (, or Direct deposit into most banks is a convenient finance feature. Savings bonds are available to the City's workforce. Employees are covered for Workers' Compensation where appropriate. 01 Do you have a Bachelor's degree in Marketing, Communications, Public Relations, or another closely related field? Yes No 02 Which of the options below best describes your marketing experience in a public assembly facility or other entertainment venues? No experience Less than 2 years of experience 2-3 years of experience 3-4 years experience 5 or more years experience 03 Are you proficient in the use of Microsoft Office software to include Access and Adobe Photoshop? Yes No 04 This position requires a satisfactory driving record based on the City of Hampton criteria. Failure to provide your driver's license number will prevent us from considering your application. Please confirm your driver's license number by entering it below: 05 I understand I must successfully complete a criminal background investigation if I am selected for this position. Yes No 06 Are you authorized to work in the United States? Yes No Required Question

Created: 2024-11-05