Product Marketing Manager

Overview Impact the Moment Looking for a marketing role where you can truly experience the impact of your work and flex your strategic, analytic, and creative skillset? We're looking for a Product Marketing Manager to lead and deploy marketing strategies and campaigns to generate leads, drive growth, and delight customers. As part of McGraw Hill's marketing team, you'll build meaningful relationships with educators, learners, and colleagues throughout the organization. With that comes the unique opportunity to touch lives across the world and to experience first-hand the difference your time and effort make. At McGraw Hill, we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide every day. We design intuitive and effective tools and experiences that maximize educators' time and students' learning. And we do all of this in a supportive and collaborative environment where we work alongside brilliant colleagues, touch lives around the world, see the difference our hard work makes, and continue our paths of lifelong learning. How can you make an impact? Reporting to the Director of Marketing, the Product Marketing Manager will be responsible for the go-to-market plan, strategy, and execution to exceed revenue goals for products in the Accounting and Business Law portfolios. You will have the opportunity to play a critical role in driving growth through executing thought leadership campaigns, deploying strategic lead-generation tactics, building relationships with customers, developing high impact events, and helping to create effective marketing materials, along with additional demand generation activities to drive leads and support other team goals. This is a remote position, open to applicants within the United States, and requires up to 30% occasional travel for the year. What you will do: Work and thrive within an integrated cross-functional team focused on business disciplines in the higher education market. Develop and execute a comprehensive, strategic marketing plan that involves all go-to-market strategies and tactics to promote your product portfolio across a variety of channels (email, social, web, relationship selling, etc.). Partner with market development and sales colleagues to amplify awareness and build a pipeline. Work with stakeholders to write and develop portfolio positioning and messaging in alignment with corporate strategy and ensure these are effectively communicated to target audiences. Create and leverage content to support campaigns, including sales tools, training materials, and thought leadership content. Conduct customer and internal-facing presentations and training on a regular basis in both live and virtual environments. Develop internal and external sales and training resources to help the organization promote the assigned portfolio, answer customer/rep inquiries, and troubleshoot challenges. Seek out and run point-on event opportunities such as conferences to showcase products and services to relevant audiences. Analyze market trends and potential market opportunities and participate in market research, market planning, and product development. Utilize and analyze data to drive decisions across a portfolio of products and share best practices with the team. We're looking for someone who has: A bachelor's degree Minimum of 5 years of client-facing marketing and/or sales experience, preferably in the fields of education and/or technology Strong understanding of emerging marketing trends, technologies (especially Salesforce and Marketo), and integration strategies Strong ability to identify, prioritize, and execute marketing objectives to grow market share, promote customer retention, and drive revenue Ability to consistently meet deadlines, and on occasion, turn projects around in a

Created: 2024-11-05