GTM Customer Marketing Manager

At PitchBook, we are always looking forward. We continue to innovate, evolve, and invest in ourselves to bring out the best in everyone. We're deeply collaborative and thrive on the excitement, energy, and fun that reverberates throughout the company. Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there's going to be some ambiguity along the way, but we excel when we challenge ourselves. We're willing to take risks, fail fast, and do it all over again in the pursuit of excellence. If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you. About the Role: The Marketing team at PitchBook is critical to fueling the company's growth by utilizing a variety of strategies to support our Sales and Customer Success departments grow and retain our client base. The Marketing team is responsible for all demand generation efforts by executing engaging campaigns, effective product marketing strategies, and attending client and trade-show events. The marketing team is also responsible for promoting the PitchBook brand and managing internal communications. The GTM Customer Marketing Manager is laser-focused on expanding revenue and retaining customers within our existing customer base. This role will use data and insights about our customers, the market, and win/loss analysis to inform development and deployment of effective expansion, retention, and restarts marketing programs. This position will also support account based marketing strategies, working in partnership with performance marketing and campaigns teams to execute programs. This role will partner closely with the Sales Enablement team to inform existing business sales enablement strategy and upsell opportunities. Collaboration is key - partnering with Demand Generation, Campaigns, Performance Marketing, Customer Success, and more. This position requires a savvy marketer who wants to continually test, learn, lean on the data, and collaborate across functions to find new and innovative ways of reaching, supporting, expanding and retaining our customer base. Primary Job Responsibilities: Develop and implement marketing programs and initiatives in support of customer expansion, retention, and restarts Drive outsized improvements in net renewal rate within our core customer base Partner closely with Customer Success to understand their needs in relation to expansion and retention of customers and identify and deploy program and initiatives for marketing to support their efforts Partner closely with Demand Generation to support initiatives fueling the pipeline for growth of existing customers by segment Serve as a marketing expert for existing customers' needs, working in close partnership with teams across marketing and the broader organization to influence campaigns and programs Utilize data-driven decision making to influence future marketing programs and initiatives to drive expansion and retention of our customers Define, develop, and measure against objectives, measurement milestones, metrics, and KPIs for initiatives and programs, regularly reporting results to leadership across marketing and cross-functional partners Build and maintain close partnerships with the broader Marketing organization (Web, Digital, Marketing Ops, Program Management, and Content Strategy) to best leverage available channel mix and partner on decisions to achieve target KPIs Monitor industry trends and stay up to date on new technology and techniques, especially those specific to your customer segment/s Support the vision and values of the company through role modeling and encouraging desired behaviors Participate in various company initiatives and projects as

Created: 2024-11-05