Trade Marketing Manager - Midwest - Geo External ...

Kiva Confections ( is a world-class cannabis-infused edibles company in California, the largest cannabis market in the world. Kiva's line includes Kiva Chocolate Bars, Terra Bites, Petra Mints, Lost Farms Gummies & Chews, and Camino Gummies. Our products are crafted from premium ingredients and thoughtfully combined with California cannabis. Since our beginning in 2010, our goal has been to create confections that redefine what a cannabis confection ought to be. By applying art and science, we ensure a deliciously consistent experience. We have high-reaching growth plans as the legal market and consumer adoption expand. Key growth initiatives include ambitious platform innovation, outstanding marketing, geographic expansion, strategic partnerships, and more. We are resourced for this spectacular growth and looking for great people to help take us to the next level. Job Summary Kiva is looking for a Trade Marketing Manager for the Midwest Region to join Kiva's award-winning and industry- leading marketing and sales team. This role specializes in developing and implementing locally relevant trade marketing initiatives in partnerships with the Sales and Marketing teams and retail partners to drive the business. These activities include: primary and secondary display implementation, budtender and consumer engagement, and account specific activations that tie to growth strategies. The Kiva Trade Marketing Manager will work directly with the Kiva sales and trade marketing teams along with retail accounts ensuring national alignment and seamless execution. The role will cover multiple states and require travel. Must reside in one of these states: Michigan/Illinois/Ohio/Missouri This job is for you if... You have a passion for driving results, an eye for detail, and strong project management abilities You possess excellent interpersonal skills to build strong partnerships with internal and external stakeholders You're able to manage multiple tasks, juggle competing priorities, and deliver projects on time and within budget You're a proactive self-starter and able to work both independently as well as take direction You have strong communication, organizational, and analytical skills You have an understanding of the cannabis retail landscape or equivalent CPG industry As Kiva's Trade Marketing Manager - Midwest, you'll... Work cross functionally internally and direct with retailers to develop retail marketing programs for all Kiva brands which include but is not limited to: new product launches, promotions, in-store displays, customer outreach, and other retail support activities Guide the field teams to ensure that Kiva shows up correctly in stores through visual merchandising, customized promotional programming, digital marketing, and sales velocity focused activities Ensure team product knowledge and successful educational executions in markets Work with the Creative and Brand Marketing teams to develop assets for retail execution Analyze purchasing data and develop commercial plans to maximize growth performance and optimize ROI Assist in planning and execution of trade and consumer events, which includes attending to represent Kiva Communicate regularly with teams on all updates around asset development, SOPs, and other trade marketing tools Recommend optimizations to evergreen assets in your market and work with the marketing teams to bring them to life Source, manage, and allocate merch for the field teams including vetting vendors, PO creation, and budget management Develop SOPs as needed to ensure alignment and maximum efficiency Use tools day to day including Salesforce, Asana, Canva, and more Manage the regional Trade Marketing budget What we're looking for... 3+ years of TRADE MARKETING experience in similar role Degree in marketing, business, or related field Experience working directly with retail accounts Excellent organization and communication skills Sales experience a plus Salesforce experience a plus Ability to travel (up to 75% of time, depending on activities) Must be over 21+ years of age Cannabis, alcohol, or traditional CPG experience preferred $113,000 - $126,000 a year Please note, we consider a number of factors such as internal pay parity, relevant experience/skills, geographic location, etc. Kiva Confections provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 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Created: 2024-11-05