Product Marketing Lead

To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every designer, engineer, artist, and researcher in the world. We're looking for a Product Marketing Lead to direct the Product Marketing team and shape our overall go to market strategy in a competitive space. As the Head of Product Marketing, you'd be responsible for all aspects of bringing our cutting-edge products to market, from developing the critical messages and go-to-market strategy, to working with marketing and creative to develop assets, to working with the product team to get early user feedback. Additionally you will drive a team of marketers that will drive impactful multi-channel campaigns for our existing portfolio of products and initiatives In the last 2 years we have launched ~20 new products a year - most recently our Form 4! If you're passionate about managing large cross functional launches and campaigns, and driving big impact for our marketing portfolio - this is the role for you. The Job Manage the product marketing team, including recruiting, retention, and mentoring, as well as guiding the overall team strategy. Manage the overall launch and campaign strategy, calendar, and approach for our Go to Market strategy across the Formlabs organization Experiment with new innovative approaches to both grow our awareness and improve our lead generation and performance for our product portfolio. Work closely with senior leadership across marketing, sales, product, and services, shaping our product strategy and how we bring our products to market across regions (US, EMEA, APAC) and industries. Guide the development of all assets customer facing and internal facing to make launches and campaigns successful. . Measure, analyze, and communicate the effectiveness of your activities. Your analysis and insight will help drive improvements to our processes and messages. You Have 2+ years of experience leading product marketing, growth marketing, or other marketing function in a B2B technology company with 5+ direct reports Have successfully launched new B2B products, and new product lines. Love working with product, sales and marketing teams to create effective assets. Are detail-oriented with great project management experience and demonstrated ability to drive ambitious projects to completion in short time frames and with limited resources. Ability prioritize the work that is truly important - managing key stakeholders' and executives' expectations Have a proven ability to work independently and cross-functionally to complete projects. High level of initiative and strong business judgment; comfortable in a fast-paced, entrepreneurial environment. Strong analytical and results oriented slant Strong bias to action Bonus skills: Experience in multiple marketing functions including product marketing, growth marketing / demand generation, analytics, content, creative 3D printing or additive manufacturing industry experience Experience with B2B hardware technology products Our Perks & Benefits: Robust equity program to build future wealth through RSUs Comprehensive healthcare coverage (Medical, Dental, Vision) Low cost fund options in our 401K and access to advisors Generous paid Parental Leave (up to 16 weeks) Tenure-based paid Sabbatical Leave (up to 6 weeks) Flexible Out of Office Plan - Take time when you need it Ample on-site parking & pre-tax commuter benefits Healthy on-site lunches, snacks, beverages, & treats Regular sponsored professional development opportunities Many opt-in culture events across our diverse community And of course... unlimited 3D prints We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.

Created: 2024-11-05