Strategic Marketing Manager- Technical Marketing

Your Job Tired of staring at CAD drawings all day and ready to unleash your creative side? Are you a former design engineer who has already ventured into the marketing world but is searching for a role that truly values your technical background? We're looking for a talented design engineer who is looking to or has already made the pivot into the dynamic world of marketing, to join our team. If you're passionate about understanding what makes your fellow engineers tick and eager to translate that insight into compelling content, this role is for you. As the voice of the design engineer, you'll collaborate with various product and marketing teams to develop innovative technical content that drives engagement and revenue. Step out of the monotony and into a role where both your creativity and technical expertise can truly shine. What You Will Do Customer Obsessed-be the expert on the design engineer persona, the nuances for design engineers in different industries and what type of content they find most engaging to help drive clicks, time on page and ultimately revenue. Be the voice of the design engineer for the marketing team. Work with product management and marketing teams to understand the competitive landscape and how that affects the type of technical content we produce. Lead an agile team dedicated to developing content for the design engineer. Manage and execute a comprehensive technical content strategy that supports the design engineer audience across industries, including collaborating with marketing, product and engineering teams to develop and execute technical content programs that deliver a tangible return on investment. Deeply understand design engineers and collaborate with internal SMEs to distill complex technical information to craft clear, concise and engaging application messaging and positioning that sets the tone for high quality content development. Manage the creation of, as well as edit, review and approve technical content, including technical papers, blog posts, and web pages, to effectively communicate the features, advantages and benefits of our products. Develop and implement comprehensive technical application tear-down content for promotion through various channels. Create and manage a technical content strategy and calendar that supports the design engineer education and buying journey through industry marketing and product marketing plans. Develop creative briefs and document requirements to help project team members understand the goals and success parameters for key deliverables. Collaborate with creative services, writers, designers, and technical team members to deliver content and other strategic deliverables. Monitor the progress of technical marketing programs to ensure that key milestones are reached according to the project timeline. Measure and report the success of tactics and campaign KPIs along with their longer-term business impacts to continually improve our return on investment. Who You Are (Basic Qualifications) Experience in electrical or mechanical engineering, product management for an electronics component company, or technical marketing in the electronics sector. Knowledge of marketing programs - what they are and some experience with contributing to them. Proficient in productivity and project management applications such as Microsoft Office, Teams, Project or Wrike. What Will Put You Ahead Passionate about electronics, have a knack for storytelling and excel in translating technical concepts for diverse design engineer audiences Bachelor's degree preferred in engineering, marketing, project management, business, or similar. Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player! Expert grasp of electronics design engineering or a related field, with experience in creating content from product tear downs. Deep understanding of connector market trends and product lifecycles. Firm grasp of ways to develop technical marketing content strategies. High degree of empathy for others' perspectives and circumstances. Experience managing enterprise B2B marketing programs and campaigns. Highly organized project management skills with excellent attention to detail. Excellent written and verbal communication skills. Ability to perform under pressure from tight timelines and competing priorities. Willingness to occasionally work across varied time zones and varied hours. At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy. Hiring Philosophy All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here. Who We Are At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company. Our Benefits Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter. Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results. Equal Opportunities Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information.

Created: 2024-11-05