Strategic Marketing Manager

JOB REQUIREMENTS: Position: Strategic Marketing Manager - Clutches & Brakes Division Reports Directly To: Sr. Director Strategic Marketing Location: Remote Job, USA Scope of role Reporting to the Sr. Director of Strategic Marketing (Clutches & Brakes), the Strategic Marketing Manager will help shape organizational thought leadership in both current and emerging end-markets across key geographic regions. This role will collaborate closely with the business development and product management teams to develop and implement global growth strategies in our strategic markets that deliver unique value propositions and achieve sustained, above-market sales growth. The Strategic Marketing Manager will help drive global sales growth by providing decisive market-oriented analysis. This role encompasses comprehensive market and competitive intelligence for target industries, identifying market adjacencies, researching market trends and requirements, executing customer segmentation, pinpointing target accounts to support growth initiatives, providing marketing communication leadership and vision including initiating demand creation activities and commercialization actions for new product development, and supporting the strategic planning process. Key Responsibilities Market Driven Strategy Collaborate with business development and product management teams to develop, prioritize, and deploy key growth initiatives within targeted industry segments. Analyze potential market opportunities in alignment with PM and BDM teams to provide a solid basis for investment decisions. Develop and maintain unique sources of market intelligence for target industries with support from our research analysts, including segment-specific size, short- and long-term industry trends, technology drivers and potential disruptors, and proxies for leading/lagging indicators. Direct the development of economic, market, and competitive intelligence analysis in conjunction with PMs and BDMs to support strategic planning initiatives, penetrate new markets, and evaluate the performance of ongoing market growth and share capture initiatives. Work cross-functionally to support the development of the annual strategic plan. Market Driven Support & Market Share Capture Develop marketing communication strategies together with the C&B/IPS marketing team to drive growth in targeted global end markets. Provide marketing leadership focused on customer solutions, driving sales growth through targeted marketing campaigns and collaborate with C&B Marketing and IPS Marketing to launch omni channel campaigns to support division growth initiatives. Work with analysts to identify new leads and align with PMs to prioritize those leads for global commercial team. Partner with product management and marketing to create sales enablement... For full info follow application link. Equal Employment Opportunity Employer: Female/Sexual Orientation/Gender Identity/Minority/Veteran/Disabled ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/ECFC489E

Created: 2024-11-05