Director, Americas Marketing

At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you'll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives. This role can be done from home Building the world's leading sound experience starts with the experience we provide for our people. That's why we've been distributed from the start: between offices in Boston, Seattle & Santa Barbara. This role can be done remotely from home within the US. The Director of Marketing for the Americas region will be responsible for leading all marketing efforts across the United States, Canada, and Latin America. This role requires a well-rounded 360 marketer with experience across e-commerce, paid media, PR, influencer marketing, CRM, and retail marketing, including visual merchandising. The ideal candidate will be strategic, resourceful, and nimble, with a proven ability to execute comprehensive marketing initiatives that align with our global brand vision while resonating with local markets. This position will focus on accelerating DTC (Direct-to-Consumer) sales in markets where is present and partnering closely with the sales team and third-party retailers to create the best in-store and online experiences for consumers. The Director will be accountable for strengthening relationships with retailers, contributing to joint business plans, and developing and presenting new marketing initiatives, including new product pitches, trade marketing plans, and media plans. This role also requires close collaboration with the Global Marketing team, including the review and curation of local and regional briefs before submission. Key Responsibilities Strategic Planning & Execution: Develop and implement a regional marketing strategy that supports Sonos' global brand objectives while tailoring approaches to the unique needs of the Americas markets. This includes leveraging experience in e-commerce, paid media, PR, influencer marketing, CRM, and retail marketing, with a focus on visual merchandising. Accelerating DTC Sales: Drive growth in DTC sales through strategic marketing initiatives, particularly in markets where is present. Collaborate with cross-functional teams to optimize the online customer experience and maximize sales performance. Retail Partnerships & Joint Business Plans: Partner with the sales team and third-party retailers to create the best in-store and online experiences for consumers. Strengthen relationships with retailers, contribute to joint business plans, and ensure alignment between marketing and sales strategies. Marketing Initiatives for Retailers: Develop and present new marketing initiatives to retailers, including new product pitches, trade marketing plans, and media plans. Work collaboratively with retailers to ensure these initiatives support mutual growth objectives. Team Leadership: Lead, mentor, and grow a high-performing marketing team across the Americas. Foster a collaborative and inclusive team culture that encourages creativity, innovation, and agility, ensuring a 360-degree approach to all marketing activities. Campaign Management: Oversee the planning, execution, and optimization of integrated marketing campaigns across all channels, including digital, social media, PR, CRM, and experiential marketing. Ensure consistent brand messaging and customer engagement while being adaptable to changing market conditions. E-commerce & Paid Media: Drive growth through strategic e-commerce initiatives and effective paid media campaigns. Utilize data-driven insights to optimize online performance and ensure maximum ROI. CRM & Customer Engagement: Develop and manage CRM strategies to enhance cust

Created: 2024-11-05