Senior Content Strategist & Copywriter - School of ...

Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world. Requirements The School of Continuing Studies (SCS) seeks to foster a collaborative, innovative, and student-first culture shaped by Georgetown's Jesuit heritage and values. SCS endeavors to be a center of innovation and growth within the University by introducing academic programs that respond to emerging and evolving needs in the economy and society. When you join our team at SCS, you become part of a thriving ecosystem of staff and faculty committed to inspiring students to seek something greater in their lives and careers. Do words excite you? Are you inspired by creating meaningful content that you can share with the world? Is the AP Stylebook your desert island read? Do you consider yourself a lifelong learner? If so, then Georgetown University's School of Continuing Studies (SCS) wants you! We're seeking a creative and energetic Senior Content Strategist & Copywriter to lead the marketing communications efforts for SCS and its many diverse programs. Reporting to the Director of Digital Marketing, this position plays a leadership role on the Marketing team, and is responsible for overseeing the School's content strategy across all channels, and serving as the voice and brand steward of SCS. This includes managing all website content, managing key messaging across all programs, and developing content for all paid media placements, including ad campaigns, emails, and digital, print, and audio ads. In addition, the position oversees the strategy for all paid social and native advertising efforts. The position manages two direct reports-the Writer/Editor and the Social Media Marketing Manager. Additional duties include, but are not limited to: Oversee the content strategy for all of SCS's marketing communications to support marketing objectives, developing, managing and updating the key messaging for all programs, the SCS Editorial Style Guide, all email nurture campaigns in Marketo/Marketing Cloud, and paid advertising content including emails, e-newsletter ads, print ads, audio ads, and other paid placements. Oversee all website content, including content for the Summer Sessions, Summer High School, and English Language Center microsites, as well as the strategy for all paid social and native advertising efforts to ensure all content is on brand and consistent in voice and tone. Play a leadership role on the Marketing team by managing the strategy and execution of copy development and editing across digital and traditional environments for both internal and external audiences. Manage the Writer/Editor, with whom they work closely to ensure all web stories align with marketing objectives, as well as the Social Media Marketing Manager, with whom they work closely on all paid social media and native advertising. Work Interactions This position, which reports to the Director of Digital Marketing, advances the student recruitment efforts and reputation of the School as well as the work of the Marketing team, Dean's Office, program departments, and central administrative offices by developing, executing, and managing all SCS website content and advertising copywriting efforts. This position has two direct reports: the Writer/Editor and the Social Media Marketing Manager. Requirements and Qualifications Bachelor's degree 5+ years of relevant experience developing content strategies, writing, and editing Excellent writing, proofreading, and editing skills are required-writing samples will be requested Demonstrated ability to write engaging marketing and advertising copy Extensive experience with paid social media and native advertising strategy and execution Experience with a CRM, and writing automated email communications for drip campaigns, with superb organization skills and the ability to prioritize and manage multiple projects at once Adept at seeing the big picture as well as delving into granularities with excellent time management skills and ability to meet tight deadlines Strong attention to detail with the ability to work collaboratively in a team environment Familiarity with AP Style of writing Experience with IA/UX for web content and implementing SEO best practices Work Mode Designation This position has been designated as Hybrid . Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position's mode of work designation. Complete details about Georgetown University's mode of work designations for staff positions can be found on the Department of Human Resources website: If this sounds like you, we want to hear from you! Read more about the position below and submit your cover letter and resume today. Pay Range: The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is: $54,616.00 - $100,493.33 Compensation is determined by a number of factors including, but not limited to, the candidate's individual qualifications, experience, education, skills, and certifications, as well as the University's business needs and external factors. Current Georgetown Employees: If you currently work at Georgetown University, please exit this website and login to GMS (gms.georgetown.edu) using your Net ID and password. Then select the Career worklet on your GMS Home dashboard to view Jobs at Georgetown. Submission Guidelines: Please note that in order to be considered an applicant for any position at Georgetown University you must submit a resume for each position of interest for which you believe you are qualified. Documents are not kept on file for future positions. Need Assistance: If you are a qualified individual with a disability and need a reasonable accommodation for any part of the application and hiring process, please click here for more information, or contact the Office of Institutional Diversity, Equity, and Affirmative Action (IDEAA) at or . Need some assistance with the application process? Please call . For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works website. EEO Statement: Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law. Benefits: Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website.

Created: 2024-11-05