Education Market Manager

Sauder Manufacturing Co. sells in four strategic markets: Healthcare Furniture for Acute Care Hospitals, Education Furniture for colleges and universities, Worship furniture for churches, synagogues, courthouses and funeral homes and finally furniture for human services markets which is a diverse network of agencies providing residential housing to many individuals. At Sauder Manufacturing, how do we do our work----new technology, new products and new ideas----changes constantly---but our values----how we treat our customers, suppliers and each other----never change If you have experience with the secondary or higher education world, are a grounded, experienced marketeer who enjoys collaborating with a team, and you consider yourself a "do-er" then this position is for you. This role requires being in both the Archbold and/or Stryker, Ohio offices at least 3 days a week. The Market Manager - This role leads the downstream marketing efforts, working to develop marketing programs through specific channels which support business objectives. The role is also responsible to propose and manage research projects, improve marketing strategy and communications by evaluating the impact of programs objectives, and most importantly provide sales, and product support while building brand. This position works closely with stakeholders in the business unit and the core. Research: Observe applicable settings to inform roadmap decisions, on-site visits Attend industry trade shows Develop marketing tools analysis evaluating and improving existing segmentation marketing strategies Analyzing customer data, trends, preferences, and competitor behavior to optimize all marketing Provide SWOP and yearly marketing plan Stay abreast of design and product trends, consumer trends, website and marketing tools trends New Product Development Support Conceptualizes materials in support of existing products and new product launches Develops customer centric messaging for launch materials Work closely with Product Manager to execute product launch activities Tradeshow and Showroom Specify products for shows Manage all show needs, ex: administration, registration, coordinate booth layouts, graphic and support needs, manage services, vendors, and contracts with all outside show suppliers Attend 2-3 shows each year, support on-the-road showroom activities Update directories and maintain working contact show lists Manage products in showroom General Establish positioning, identify target audiences, and develop marketing plans with specific objectives Manage monthly budgets, collaborate with Product Manager on both NPD and marketing budgets Plan and execute customer communications with Core Marketing Manage media schedule, work with Core Marketing to create content CRM experience - typically using data analysis to study large amounts of information to extract key insights or future recommendations on go-to-market tactics Manage "The Source" literature inventory and fulfillment Maintain current customer databases Manage fabric offering Manage changes to yearly pricing Provide support as needed to Sales, Customer Care, and Core Marketing Other tasks as assigned by GM and/or Core Marketing Experience and Knowledge Required: Bachelor's degree in marketing or a related field with relevant experience A minimum of 3-5 years of experience with a demonstrated track record of accomplishments developing marketing plans and campaigns Strong background executing promotional programs, product and process communications, and training. Must have good judgment, and be capable of communicating with a diverse range of individuals Good capabilities - word, excel, power point and access data base Must be honest/ethical, fast learner, intelligent, and possess a servant leadership heart Must be able to travel 20% of the time Key Attributes Required: A self-starting, goal-oriented, customer-focused individual who takes personal accountability and acts in accordance with the Company's Leadership Values Able to assess and solve complex problems using qualitative and quantitative analyses Able to delegate responsibilities, evaluate performance, and hold others accountable Strong leadership and facilitation skills Remain rational when confronted with difficult circumstances or crises Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is frequently required to sit in meetings or at a computer for 2-3 hours at a time. The employee will also be required to walk through the plants and engineering areas at various times during a typical week. Use of hands and fingers will be required for writing, computer use, and phone use. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The employee is required to work both in an office environment, as well as moving about and communicating on shop floor production and engineering environments. Personal protective equipment such as eye protection and ear protection may be required in the shop floor environment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Equal Opportunity/Affirmative Action Employer M/F/Disabled/Veteran Specific Outcomes to be Delivered: Health and Safety Cultivate the safety and well-being of all resources within the department - tangible, intangible, and human. Leadership Model the Company's Leadership Values and develop a strong collaborative and engaged team-based culture Collaboration Actively participate with the Business Unit Leadership Team. Strategy Develop a comprehensive, current and personal understanding of the assigned market. Maintain an awareness of business-related trends, advances and improvements related to new products by active and meaningful involvement with customers. Ensure that the business unit roadmaps and portfolio map supports and aligns with SMC's overall strategy and objectives Planning Develop and execute product roadmap with support of business unit leadership. Ensure resources are available to execute and achieve the portfolio map. Financial Ensure clear articulation of the product scope and market justification for the new product. Working with the BU staff, develop new product financial models for the stage gate process. Customer Service Ensure the highest level of internal and external customer service Quality, Environment, Continuous Improvement Ensure policies, procedures, and practices enable the department teams to perform safely, effectively, and efficiently; support safety, quality, continuous improvement, environmental, and sustainability initiatives. Compliance Ensure the department teams comply with all Federal, state, and local laws, ordinances, rules, regulations, statutory requirements, and ethical considerations. Full benefits package includes medical, prescription, dental and vision coverage with company contribution towards Health Savings Account (HSA), 10 paid holidays per year, paid vacation from weekly accrual, 401(k) match and profit sharing plan, disability coverage, life insurance, pay for performance increases, tuition reimbursement, advancement opportunity, Sauder Village membership, employee referral bonus and a sweet furniture discount! Equal Opportunity/Affirmative Action Employer M/F/Disabled/Veteran Other details Job Family SMC-Salary Pay Type Salary Apply Now

Created: 2024-11-05