Senior Associate, Brand Experience

Company Description At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people's lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI. As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we're recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat. Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world's best-known and most successful brands. Job Description The Senior Associate plays a pivotal role in overseeing day-to-day media communications for designated brands, ensuring precise budget management and seamless digital media operations. Integral to this role is the cultivation of a deep understanding of client businesses, utilizing online media expertise to effectively meet client objectives. Collaborating closely with Managers, you will contribute to crafting and communicating comprehensive media strategies. Additionally, you will provide guidance, supervision, and priority alignment for fellow Associates. Join our dynamic and collaborative team dedicated to corporate differentiation and branding initiatives. We are passionate about delivering exceptional work while fostering a supportive and enjoyable work environment. Role Objectives: Assist the manager in development of digital media plan options and recommendations Maintain accurate budget control and flow of media activity and update client on timeline/consistent basis Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency) Demonstrate proficiency with systems/tools (MRI, Media Tools, ComScore) Gather and analyze appropriate research to provide sound, strategic, consumer insights-driven digital media recommendations Establish collaborative, productive working relationship with partner agencies (where/when applicable), helping create a seamless communications process Demonstrate creativity and agility when problem solving Delivering POVs/position papers on key client issues and/or client opportunities Prepare media authorizations per approved plans/project requests or this role, the Company will offer medical Qualifications Qualifications 1+ years of Media Planning experience, Media Tools knowledge is a must Familiarity with Competitive systems (AdViews/Kantar) Working knowledge of Syndicated research tools (eg. MRI, Comscore, etc.) strong proficiency within Excel Strong communication and presentation skills, professional, with strong teamwork skills Curious and motivated, solution-oriented problem solver Adept at time management and handling shifting priorities Additional Information Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. F

Created: 2024-11-05