Brand Marketing Manager

JARS Cannabis / Corporate, Michigan Ready to elevate your career path to a new all-time high? JARS Cannabis is more than just your average cannabis brand and retailer. We are a culturally inspired organization on a mission to rewrite the existing narratives that surround cannabis, one community at a time. We seek to empower the future leaders of our industry while creating an inclusive workplace environment that is fueled by celebrating the intersection of cannabis with creativity, community, and collaboration. Implementing a progressive approach, we aim to provide only the highest quality of product and service to our customers and the communities that we are fortunate to inhabit. Striving to set a new standard of professional excellence in cannabis retail, our highly motivated team is comprised of knowledgeable experts who are committed to making the integration of cannabis into any lifestyle both easy and accessible. Does this spark your interest? If so, we'd love to hear from you! What we are looking for: The Brand Marketing Manager is responsible for leading the marketing plans for JARS vertically integrated brand portfolio. The Brand Marketing Manager will be the driving force to win over consumers, develop innovative marketing initiatives and support sales for JARS' wholesale brands. Additionally, the Brand Marketing Manager will coach their team to perform best in the industry. Job Duties Conceptualize, develop and manage account programming in collaboration with sales and other marketing teams. Lead regional product launches, innovation and campaigns, ensuring cross-functional support. Leverage all parts of the marketing mix to create effective brand programs, including but not limited to advertising, trade, digital, promotional, events and more. Hire, manage and onboard specialists, leading with development and coaching. Project management for marketing initiatives that build brand awareness, support trade and win our consumers. Work with 3rd Party Vendors to curate and support brand swag, education, merchandising, collateral, etc. Collaborate with creative, sales and operations to build strong brand marketing plans. Identify market opportunities that authentically align with the brand portfolio. Stay up to date with cannabis regulations, policies and trends to ensure marketing program feasibility and success. Create measurable goals and objectives for all brands marketing initiatives within the portfolio and recap with evaluation of ROI. Requirements Minimum 5 years of marketing experience in similar role Exceptional knowledge of the cannabis industry Success in collaborative and innovative environments Ability to travel up to 25% Must be 21 years of age or older & have reliable transportation Must be willing to submit to a background check Employee Benefits Free Employee Assistance Program Health, Dental & Vision Insurance (full-time employees only) Life Insurance Work-From-Home Fridays Paid Volunteering 401(k) Plan Paid Sick Leave Employee Discount Internal Growth Opportunities JARS Cannabis is proud to be an Equal Opportunity Employer. JARS does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business.

Created: 2024-11-05