Sr. Marketing Manager - Spanish Bibles (Bilingual)

Overview The Sr. Marketing Manager for Spanish Bibles, Academic, and Christian Resources is a strategic and tactical leader in planning and managing marketing activities in the various translations developed, marketed, and published by HarperCollins Christian Publishing throughout the U.S., Mexico, Latin America and Spain. This position will create and lead comprehensive campaigns, both online and offline, for assigned Bibles, Academic and other Christian resources in conjunction with both internal and external teams.  Areas of marketing focus include but are not limited to:  brand positioning and messaging, metadata and keyword development, media planning and buying, email, social media strategy, live events, partnerships, retail marketing and other relevant marketing activities that will drive sales.  Reporting to the VP of Marketing, the Marketing Manager will also be responsible for managing appropriate marketing budgets, monitoring ROI for activities, managing and optimizing specific brands/products lines, liasoning between marketing and sales, and assisting with overall marketing team initiatives, as assigned.    HarperCollins Christian Publishing is the leader in providing the marketplace with beautiful Bibles, in multiple translations, for every age and stage of life.  Editorial Vida is also the leader in publishing the widest selection of study Bibles including the John MacArthur, Vida Plena, Matthew Henry, Biblia Plentitud, and the Thompson Chain Reference Bible well as specialty Bibles by John Maxwell, C.S. Lewis and more.  Key translations represented include the RVR, RVR 60, NVI, the NBLA and Biblia de la Américas. Responsibilities Develop and execute integrated marketing campaigns for product lines to optimize sales for all front-list and backlist Bible projects and product lines. Oversee all areas of marketing and publicity, both online and offline, including, but not limited to:  brand positioning and messaging, metadata and keyword development, media planning and buying, email, social media strategy, live events, partnerships, retail marketing. Lead external marketing partners/vendors. Analyze marketing campaigns and makes recommendations for adjustments and key learnings based on those results. Provide relevant metadata, including keywords, for new releases as well as update key backlist, as needed. Work closely with the product development team to contribute to overall direction of creative, packaging, and brand messaging, as well as recommend product development and modifications to take advantage of marketing opportunities. Present marketing plans and updates at key meetings with sales teams and other internal stakeholders, as well as external authors/proprietors, retail, and marketing partners. Manage budget development and expense projections for relevant projects. Attends relevant trade shows and conferences, as required. Assist in other marketing-related activities, as assigned by supervisor. Qualifications Work Experience/Knowledge: 5+ years of marketing, sales or related role, including 2 years of experience in developing marketing and publicity/media strategies across multiple channels, both online and offline. Managed and executed product launches and integrated campaigns using both digital and traditional marketing channels. Significant familiarity with the organization and content of the Bible. Hands-on experience with email, social media, and digital advertising strategy and execution. Used marketing management tools and digital analytics tools. Managed and led outside vendors. Analyzed marketing results/ROI. Understands the Spanish-speaking Christian market in the U.S. and Latin America, including differences between theological viewpoints and/or denominations. Understanding of Biblical doctrine Education:  Bachelor's degree in Bible Theology/Studies or Christian Ministry preferred; marketing, business or related degrees considered. Industry Knowledge: Understanding of the Christian Bible market (denominational differences, Bible translations, etc.) are a must. Knowledge of publishing or other consumer content-related industry preferred (music, entertainment, media, digital content, etc.). Skills-Must be able to: Create comprehensive marketing and publicity strategy that includes both online and offline channels. Be both strategic and tactical and detail-oriented, as needed. Prioritize and problem solve independently. Develop and maintain strong professional relationships with colleagues and vendors. Manage multiple, competing priorities, duties and/or projects. Work efficiently with a computer and in programs like Microsoft Office, Microsoft Teams and project management software like Asana; experience with design applications like Adobe Photoshop and Indesign, and Canva helpful. Read, write, and present well in both Spanish and English. The salary range for this position is $68,000-$80,000. We recognize that attracting the best talent is key to our strategy and success as a company.  As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.  The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.   In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce. HarperCollins Christian Publishing is an Equal Opportunity Employer

Created: 2024-11-05