TikTok Shop - Lead Product Manager, User Growth ...

Responsibilities TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us. About the team We are seeking a senior product leader to join our US TikTok Shop User Growth team. The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers WW. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok Shop. Responsibilities: - Working for the user growth of TikTok Shop (E-commerce business), you will design and execute scalable growth strategies worldwide while focusing on peculiarities. - Create and design new loyalty/rewards programs to engage and retain customers while striving to promote the business and grow customer satisfaction. - Assess customers' shopping behavior and design new subscription programs to engage and retain customers while striving to promote the business and grow customer satisfaction. - You will own the strategy, execution & narrative for the subscription, loyalty, and rewards programs. - Define and improve key customer lifecycle metrics, including number of new customers, repurchase rate, average order value, etc. - Facilitate team collaboration by designing and deploying the latest tools/best practices WW. Qualifications Minimum Qualifications - Bachelor's degree in Business, Economics, Computer Science, or a related field. - Have 3+ years of experience leading a consumer subscription program - 3+ years of relevant experience in E-commerce or operations in a technology company. - Experience with team management and independently responsible for core business metrics. - Strategic and logical thinker with effective planning, analytical, and problem-solving abilities. - Passionate about understanding user demands from different cultural backgrounds. - Excellent communication skills and can work cross-functionally in a globally collaborative environment. Preferred Qualifications - Masters Degree in Business, Economics, Computer Science, or a related field. - 5+ years of relevant experience in E-commerce or operations in a technology company. - 5+ years of experience leading a consumer subscription program. TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

Created: 2024-11-05