Marketing Manager ($70k-$80k annually)

Job Summary The Marketing Manager is responsible for all aspects of marketing-including website, social media, advertising, defining and maintaining brand positioning, and collateral production for Hard Rock Hotel San Diego. This role oversees third party creative, digital marketing, and social agencies, and works closely with food & beverage event partners. This includes negotiating contracts, copywriting, requesting and approving artwork, assessing ad effectiveness, and providing follow-up. This role also participates in branding discussions and monitors brand cohesiveness through all marketing materials. The ideal candidate is an experienced manager, creative, detail-oriented, and undeniably charismatic with a passion for music. This is an on-site position with the flexibility to work on a hybrid remote schedule. Responsibilities Summary of Essential Job Functions Responsible for proposing and implementing marketing strategies to promote revenue generation and brand awareness in the hotel's continuing effort to deliver outstanding guest service and financial profitability. Partners and collaborates with internal teams and external partners to drive marketing strategies and ensure consistency in messaging and branding. Ensures effective communication to keep relevant departments and partners informed of marketing objectives. Ensures brand alignment and compliance with Hard Rock International throughout property collateral, programming and digital efforts. Oversees Marketing & Vibe Coordinator. Maintains the hotel website with the support of the Marketing & Vibe Coordinator and digital agency. Drives the creation of marketing projects, including digital and print assets like menus, signage, flyers, and more. Develops and implements marketing campaigns and email communications with digital marketing agency. Works closely with social media agency and Marketing & Vibe Coordinator on content calendars and story schedules for social channels. Plans and executes photo and video shoots. Oversees asset database of approved images and creative, ensuring the Marketing & Vibe Coordinator keeps all libraries organized and up to date. Monitors marketing trends, tools and applications specific to the hotel industry and target market(s). Works with Revenue Management to ensure maximum potential of key marketing strategies including, but not limited to, third party websites. Measures and reports impact of marketing strategies, adjusting according to results and business levels. Minimum Requirements Bachelor's degree in Marketing, Communications, or a related field preferred. Minimum of 3 years of hotel marketing experience. Possesses a positive attitude and the desire to motivate others. Must be highly organized, resourceful, and able to manage multiple ongoing projects successfully. Ability to form strong relationships with Hard Rock employees, vendors, and outside organizations. Experience managing third party digital marketing, creative, public relations and social media agencies. Excellent communication, analytical, and decision-making skills. Strong written and spoken presentation skills with attention to detail. Understanding of website development, SEO, and digital marketing. In-depth knowledge of social media platforms including Instagram, TikTok, Facebook, LinkedIn, etc., and best practices. Excellent copywriting and content creation skills. Experience with influencer collaboration. Command of various software programs including Microsoft Office (Word, Excel, PowerPoint), Canva, etc. Experience with renovations and rebranding preferred. Knowledge of the music industry (national and local) a plus. Language Skills Must possess excellent speaking, reading, and writing skills, as well as strong communication and listening skills. Comprehend and use technical or professional language, either written or spoken, to communicate complex ideas. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization. Multiple language abilities a plus, fluency in English required. Other Requirements and Characteristics The work requires light physical exertion with long periods of sitting, occasional standing, and walking; limited bending, crouching, stooping, stretching, reaching, or similar activities; occasional lifting/moving of items up to 25 pounds. Property Details CENTER STAGE IN DOWNTOWN SAN DIEGO There's something electric about being in the middle of it all. Hard Rock Hotel San Diego puts guests in the limelight with chic accommodations in the heart of downtown and the famed nightlife of the Gaslamp Quarter. Whether people are here to catch a game at PETCO Park (located just one block away) or attend a corporate event at the San Diego Convention Center (right across the street), we'll take them there. But we're so much more than a typical hotel in San Diego. Our award-winning service and stunning event venues amp up any occasion, with group packages that make your attendees all VIPs. Guests can live it up without ever leaving the hotel-try a jam session in your suite with our complimentary Sound of Your Stay® service, or mouthwatering sushi at world-famous Nobu, and rooftop cocktails at Float rooftop lounge or 207 bar. Indulge your body at our full-service Rock Spa, or free thier mind with a stress-crushing workout in our 24-hour fitness center. WHERE EVERY EMPLOYEE IS A ROCK STAR! Come to Hard Rock Hotel San Diego for a career you'll love, with incredible employee benefits. Working with us is a total rock experience! If you're passionate about music, and even more passionate about VIP guest service, you belong on our team. This is no ordinary hotel, and we don't hire ordinary employees. Our staff is as excited about the Hard Rock Hotel experience as the guests, with a focus on attentive, detailed service. If you're ready for something extraordinary, check out our openings to see where Hard Rock Hotel San Diego can take you. As the dedicated lifestyle vertical at Aimbridge, Evolution Hospitality creates distinct lifestyle experiences and drives performance throughout our curated collection of independent, luxury, boutique, lifestyle, and soft brand hotels, as well as restaurants, bars, and lounges throughout North America. At Evolution Hospitality, our focus on equal parts culture and results is what determines who makes the cut to be a part of this talented group, both at the corporate office and in the field. Honesty and humility are just as important as intellect and ability, and each member of the team embraces the challenge of becoming a better human being, both personally and professionally, as part of the package. And it's this magical combination of brilliant, caring individuals that makes Evolution Hospitality the world-class operation it is today. Company Overview As the global leader in third-party hotel management, our growing portfolio represents over 1,550 hotels in all 50 states and 22 countries, from top international lodging brands to luxury hotels, destination resorts and lifestyle hotels. Our associates around the globe are passionate about serving our guests and driving exceptional results, and thrive in a culture where everyone is inspired to be the best. Join a world of possibility with Aimbridge Hospitality. Benefits After an initial waiting period, those hired into full time positions are eligible for a competitive benefits package that includes the following: Now offering Daily Pay ! Ask your Recruiter for more details Medical, Dental, and Vision Coverage Short-Term and Long-Term Disability Income Term Life and AD&D Insurance Paid Time Off Employee Assistance Program 401k Retirement Plan Compensation Min USD $70,000.00/Yr. Compensation Mid USD $75,000.00/Yr. Compensation Max USD $80,000.00/Yr.

Created: 2024-11-05