Marketing Assistant - Intimate Apparel

Dana-co is the leading design company of luxury women's intimate apparel brands, Natori and Skarlett Blue. We have become renowned in the industry for our superior fit, high-quality fabrics and construction, and innovative design concepts. Dana-co has an exciting new opportunity for a full-time Marketing Assistant. We are looking for a highly motivated self-starter with strong multi-tasking, organization, and communication skills. This role will support the marketing team across various areas including brand, social media, influencer partnerships, content creation, and PR. Responsibilities: Assist with the execution of all marketing initiatives across various departments, including US and International Collaborate with external PR agency on gifting requests, event coordination, and ad hoc projects Track press and social media features to create monthly recaps Coordinate paid influencer partnerships including sourcing new influencers, negotiating rates, and acting as the main point of contact to align content with the brand direction Assist with planning and coordination of all photoshoot details including model castings, studio outreach, and prop sourcing Manage social media community by tracking growth and performance and engaging with follower comments and messages Assist in planning weekly social media posts and conducting trend research Provide administrative support where needed Qualifications: Bachelor's degree in marketing, communications or related fields 2-3 years of relevant experience in the fashion/retail marketing space, ideally with a lingerie focus Familiarity with social media channels including Instagram, Facebook, TikTok, and Pinterest Strong copywriting ability Proactive communication skills and detail-oriented Resourceful and self-motivated with strong organizational skills and demonstrated ability to manage multiple projects and meet deadlines Proficient in Microsoft PowerPoint, Word, and Excel Experience with social media planning tools such as Planoly is a plus Experience with Adobe Suite Including Photoshop and Illustrator is a plus Benefits for full-time employees include: Health, vision, and dental insurance Flexible spending accounts Paid Vacation, Sick, Personal time Paid Holidays 401(k) with a company match Parental leave (non-birthing parents included) Short-term disability Employee Assistance Program (EAP) Bereavement Support Education Reimbursement Voluntary benefits include term life insurance, short-term disability, AD&D, critical illness, hospital indemnity, accident insurance, and group legal services Employee discounts Equal Opportunity Statement: Dana-co is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce. We provide a work environment that is free from discrimination and harassment based upon any legally protected characteristic, including, but not limited to, an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy. Full Time: Monday to Friday, 40 hours per week Work Location: In-office 4 days and remote 1 day

Created: 2024-11-05