Manager, Customer Insights

At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 117 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet - today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort. Advance your career as a Manager, Customer Insights supporting our Channels Team. We are looking for top talent in within metropolitan areas, such as Chicago, IL Philadelphia, PA, Dallas, TX or Tampa, FL and we are also open to top talent in Battle Creek, MI. The ideal candidate must have the ability to overnight t ravel up to 25% of the time (may vary depending on location of residency). Here at WK Kellogg Co, we care about and celebrate your success. Joining a high performing team, you will provide strategic leadership and play a critical role in identifying shopper problems specific to the customer. Your analytic mindset will serve you well as you utilize next level insights to influence internally and externally. This will be critical as you develop and drive forward looking omni channel strategies to unlock a clear understanding of conversion drivers and activation best practices beyond our aisle/categories. We are passionate about our people, brands, business, and outstanding food. Are you ready to leave your footprint (Or as Tony would say paw print) with an industry leader? Apply now to become a part of a best-in-class company that values equity, diversity, and inclusion. HERE'S A TASTE OF WHAT YOU'LL BE DOING Develop Learning Agenda with Customer Centricity- Bring your proactive intellectual curiosity to the customer and customer team. Developing innovative retailer solutions based on primary and secondary consumer/shopper insights you will drive goals and objectives. As you work to uncover retailer specific shopper opportunities you will work across different functions at the account & HQ level (i.e. Category Management, Sales, Omni, Strategy, Category Insights, etc.). You will bring depth of understanding of the customer's shopper to occasions, shopper cohorts and missions. It will be critical to have a clear understanding of conversion drivers and activation best practices for the retailer. Unlock Insights Through Data & Analytics - Conducting research and analyses, you will strive to better understand market and shopper trends and disruptors. You will lead research and own the budget - gathering behavioral insights that point to the "˜who' & "˜what' - to help identify "˜why' shoppers behave the way they do. This means searching for secondary research, translating & activating WK Kellogg Co insights, and/or leading briefs for primary research and custom analytics as well as test & learn opportunities. Your goal is to identify best in class insights, leading to strategies that connect meaningfully to the shopper. Bring Occasion-Based Category Vision to Life - The Customer Insights Manager serves as a resource and consultant to internal and external customers. You will take the lead and influence thought leadership meetings with external customers in which a deep level of shopper understanding will lead to executional strategy. Using insights to influence and interact with account teams, category teams and other cross-functional partners will be key to your success. The customer will look to you to uncover insights and provide category leadership. Drive Growth Strategically through Joint Value Creation - Maintaining awareness of market trends and competitor strategies, you will adjust WK Kellogg Co strategy accordingly. You will lead and develop "store of the future" work and strive to understand the shopper and the retailer. This position co-owns the development of aisle strategy. Leading and influencing Joint Value Creation (JVC) / Joint Business Planning (JBP) you will bring an insights perspective and provide Ingredients for Growth (I4G) insights leadership. Join our team and deliver next level insights to drive forward-looking Omni Channel Strategies that the competition will wish they discovered. YOUR RECIPE FOR SUCCESS Bachelor's Degree Business, Marketing, Finance, Statistics, Econometrics, Information Sciences, Applied Quantitative or related field or 6+ years working in a professional environment, focused on consumer insights / primary, secondary, and syndicated research required High-level analytical capability. Robust shopper and consumer insight experience and exposure. Along with primary and secondary research experience. High proficiency in using syndicated data (i.e. Nielsen, IRI), loyalty card data, and shopper panel metrics. Strong leadership, decision-making capability, and a proven track record of success. Ability to penetrate senior leadership level at the retailer. Assimilating and interpreting data from multiple disparate data sources into concise action-oriented recommendations. Experience communicating complex and/or detailed information to multiple individuals/audiences with differing knowledge levels. Strong Excel and PowerPoint skills. Compensation Insights: Salary Range: $108,900.00 - $135,00.00 USD Annual Bonus Percentage Target: 18% At WK Kellogg Co, our success depends on our most vital asset "” our people. That's why we're committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best "” physically, financially, emotionally, and socially. Our benefit offerings include: Healthcare coverage, including vision and dental. Savings and Investments contributions and match Paid Time Off Life and AD&D insurance coverage Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making. ABOUT WK KELLOGG CO At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder's passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit . If we can help you with a reasonable accommodation throughout the application or hiring process, please email . THE FINER PRINT The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position. WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For US applicants: Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. For additional information, please follow this link ( . Let's create gr-r-reat days, WK Kellogg Co Recruitment WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

Created: 2024-11-05