Senior Copywriter - West Elm

Job Description We hope you're interested in building a home with us. Even if you don't feel that you meet every requirement listed in this job description, we still encourage you to apply. About The Creative Branding Team The Creative Branding team sits at the nexus of product development, seasonal strategy, creative production and operations; delivering multi-channel customer-facing content that helps to define the West Elm brand. This team influences and inspires the organization with passion and creativity; pushing new heights of brand expression across all communication platforms including ecommerce, advertising, print, packaging, catalog, and editorial. Overview of the Senior Copywriter role As an integral part of the Creative Branding Design Team, the Senior Copywriter role will be responsible for copy and brand voice across all channels, translating seasonal big ideas into compelling and inspirational marketing copy that helps further define the West Elm brand and drive business goals. Responsibilities Write top-quality editorial copy for digital marketing, catalog, PR, and retail environments, ensuring voice and messaging are compelling and consistent across channels Partner with Creative leadership on the strategic evolution of the brand voice through creative storytelling Maintain the highest editorial standards for all copy and ensure that it conforms to the evolving brand voice Work with leadership and design partners to concept content that reflect our brand expression and storytelling Translate technical product information into creative, customer-facing language Apply customer data and learnings to create inspired and engaging content Ensure timely delivery of content deliverables in our project management system Work cross-functionally to ensure all brief objectives are met Present copy and strategy at review meetings Collaborate closely with graphic design and marketing partners Criteria Bachelor's Degree with a focus in Marketing, Creative Writing, Journalism, or comparable work experience preferred. Combined 7+ years of writing experience, ideally for a retailer, agency or brand creative team Experience working within a project management system or managing copy projects from ideation to execution Ability to think conceptually, ensuring creative tone/voice support the brand voice and key objectives of the season-and are appropriate for all channels Partner closely with junior copywriters and freelance copy support Strong writing and editing skills Proficient writing for both print and digital, and able to tailor copy to a given channel or placement Self-starter, able to stay focused in a fast-paced, deadline-driven environment Excellent organization and prioritization skills, ability to handle multiple projects across several seasons/packets/channels Teamwork, project management skills, and creativity a must Possess a creative, positive and flexible attitude Experience or interest in home decor or design preferred Ability to perform work onsite in the Brooklyn office We believe in People First We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. Our DEI initiatives prompt associate participation and engagement, aligning with our core vision to reflect the communities where we do business and put people first. Benefits Just For You Depending on your position and your location, here are a few highlights of what you might be eligible for: A generous discount on all Williams-Sonoma, Inc. brands A 401(k) plan and other investment opportunities Paid vacations, holidays, and time off to volunteer Health benefits, dental and vision insurance, including same-sex domestic partner benefits Tax-free commuter benefits A wellness program that supports your physical, financial, and emotional health Your Journey in Continued Learning In-person and online learning opportunities through WSI University Cross-brand and cross-function career opportunities Resources for self-development Advisor (Mentor) program Career development workshops and learning programs Speaker series WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration This role is not eligible for relocation assistance. Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances. The expected starting pay range for this position is $90,000.00-$110,000.00. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities. About Us Our Company Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn teen, pottery barn kids, Rejuvenation, Mark & Graham, west elm, or Outward. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas. About Us Our Company Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn teen, pottery barn kids, Rejuvenation, Mark & Graham, west elm, or Outward. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.

Created: 2024-11-05