Industry Marketing Manager, Education & Research, ...

The Opportunity Huron is redefining what a global consulting organization can be. Advancing new ideas every day to build even stronger clients, individuals and communities. We're helping our clients find new ways to drive growth, enhance business performance and sustain leadership in the markets they serve. And, we're developing strategies and implementing solutions that enable the transformative change they need to own their future. As a member of the Huron corporate team, you'll help to evolve our business model to stay ahead of market forces, industry trends and client needs. Our accounting, finance, human resources, IT, legal, marketing and facilities management professionals work collaboratively to support Huron's collective strategies and enable real transformation to produce sustainable business results. Join our team and create your future Position Summary The Industry Marketing Manager plays a critical role in contributing to the growth of Huron's Education & Research business. Specifically, this individual will create and implement marketing strategies and that target key customers, potential customers and industry influencers. As a critical member of a larger industry marketing team, the manager with be essential in driving business growth through increased awareness and lead generation activities. To succeed, this individual must network effectively across the organization to build a broad perspective and a range of resources. The Industry Marketing Manager must work as an effective collaborator, becoming the marketing strategic advisor for the larger industry marketing department The position will report to the Industry Marketing Director, Education & Research. Qualifications Job Description Industry Marketing Manager Responsibilities: • Develop and execute integrated strategic marketing plans that generate awareness of Huron and drive revenue growth for the Huron's core industries • Understand marketing performance and translate those to impactful data driven marketing strategies to increase awareness and brand affinity. • Develop and identify personas to engage current and prospective buyers at each stage of the buyer's journey • Build consensus amongst key stakeholders to ensure successful activation of growth strategies • Constructs research plans to uncover trends driving transformation in Huron's core industries. • Evaluates and measures effectiveness of marketing strategies and presents findings to business leadership. • Collaborates with marketing - and non-marketing - team members to execute against marketing plans Job requirements: • A bachelor's degree with strong emphasis on marketing, communications or a related field. Master's degree in any of the areas or an MBA preferred. • 7 to 10 years' experience in B2B strategic marketing and communications roles • Strong oral and written communication skills • Creative, open minded and effective collaborator • Successful track record partnering with sales teams. • Ability to adapt to rapidly changing environment and to keep calm under pressure • Proficient in traditional and digital content marketing strategies • Understands business and marketing analytics and how to use them to drive decision making #LI-EA1 #LI-Remote The estimated base salary range for this job is $100,000-$145,000. The range represents a good faith estimate of the range that Huron reasonably expects to pay for this job at the time of the job posting. The actual salary paid to an individual will vary based on multiple factors, including but not limited to specific skills or certifications, years of experience, market changes, and required travel. This job is also eligible to participate in Huron's annual incentive compensation program, which reflects Huron's pay for performance philosophy. Inclusive of annual incentive compensation opportunity, the total estimated compensation range for this job is $120,000-$174,000. The job is also eligible to participate in Huron's benefit plans which include medical, dental and vision coverage and other wellness programs. The salary range information provided is in accordance with applicable state and local laws regarding salary transparency that are currently in effect and may be implemented in the future. Posting Category Corporate Opportunity Type Regular Country United States of America At Huron, we're redefining what a consulting organization can be. We go beyond advice to deliver results that last. We inherit our client's challenges as if they were our own. We help them transform for the future. We advocate. We make a difference. And we intelligently, passionately, relentlessly do great work...together. Are you the kind of person who stands ready to jump in, roll up your sleeves and transform ideas into action? Then come discover Huron. Whether you have years of experience or come right out of college, we invite you to explore our many opportunities. Find out how you can use your talents and develop your skills to make an impact immediately. Learn about how our culture and values provide you with the kind of environment that invites new ideas and innovation. Come see how we collaborate with each other in a culture of learning, coaching, diversity and inclusion. And hear about our unwavering commitment to make a difference in partnership with our clients, shareholders, communities and colleagues. Huron Consulting Group offers a competitive compensation and benefits package including medical, dental, and vision coverage to employees and dependents; a 401(k) plan with a generous employer match; an employee stock purchase plan; a generous Paid Time Off policy; and paid parental leave and adoption assistance. Our Wellness Program supports employee total well-being by providing free annual health screenings and coaching, bank at work, and on-site workshops, as well as ongoing programs recognizing major events in the lives of our employees throughout the year. All benefits and programs are subject to applicable eligibility requirements. Huron is fully committed to providing equal employment opportunity to job applicants and employees in recruitment, hiring, employment, compensation, benefits, promotions, transfers, training, and all other terms and conditions of employment. Huron will not discriminate on the basis of age, race, color, gender, marital status, sexual orientation, gender identity, pregnancy, national origin, religion, veteran status, physical or mental disability, genetic information, creed, citizenship or any other status protected by laws or regulations in the locations where we do business. We endeavor to maintain a drug-free workplace.

Created: 2024-11-05