Director of Enterprise Demand Generation

Our Mission Healthcare should work for patients, but it doesn't. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable. Zocdoc's mission is to give power to the patient. To do that, we've built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down. We're 16 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on. Your Impact on our Mission Zocdoc's most important asset is our people. As a Director of Enterprise Marketing, you'll play a meaningful role in growing our provider base, giving patients access to more care options across the Zocdoc platform. Your mission is to grow revenue by developing and executing comprehensive demand generation strategies that attract, engage, and convert high-value enterprise prospects and help turn them into loyal customers. This is a critical role for building supply in our two sided marketplace. You'll enjoy this role if you are... Personally motivated by building sophisticated and highly impactful marketing organizations Ambitious, quantitative, and strategic. You live to drive results and make an impact Passionate about B2B marketing systems and programs that grow organizations and improve sales cycles Relentless in your pursuit of excellence, but not a perfectionist Serious about your work, but not about yourself. Let's face it - the way things are going, you kind of need a sense of humor Your day to day is... Overseeing execution and measurement of demand generation, acquisition, pipeline acceleration, and retention strategies across a range of programs and tactics (e.g., digital, events, ABM, content marketing, website) Collaborating with sales, operations, product marketing, content, analytics and finance to drive a cohesive go-to-market growth strategy across every customer journey stage Leading critical work in building out customer and buying committee personas to best tailor marketing approaches In collaboration with the broader marketing teams, building out critical content strategies that power demand generation programs Directing a marketing automation strategy, leverage our CRM to establish prospect scoring and sales handoff processes Establishing KPIs for each program and strategy. Creating cadences and feedback loops that report on them and drive efforts to optimize and expand them Hiring and managing a team of highly competent b2b marketers to manage and execute programs and strategies Championing provider marketing strategies and objectives to ensure mission is clear and embraced by teams across the org You'll be successful in this role if you have... An unrelenting desire to build more equitable, inclusive and diverse workplaces. You view this role as an opportunity to create positive change 10+ Years of B2B Demand Generation experience with 5+ years of leading and managing marketing teams Extensive experience in successful enterprise marketing organizations Deep familiarity with running programs with complex marketing automation and lead scoring systems Fluency in a wide range B2B marketing programs (ABM, Content, CRM, Events, Digital) A track record of using data to drive decisions and optimize strategies Demonstrated capacity to work closely with sales, product, operations and marketing stakeholders In-depth understanding of enterprise market and experience with long and complex sales cycles A proven track record managing multi-million dollar marketing programs Demonstrated you are a strong manager who drives teams to give their best work Strong forecasting and scenario planning capabilities Humility. You believe in treating all people with dignity and respect, regardless of title or tenure Benefits: Flexible, hybrid work environment Unlimited PTO 100% paid employee health benefit options Employer funded 401(k) match Corporate wellness programs with Headspace and Peloton Sabbatical leave (for employees with 5+ years of service) Competitive parental leave Cell phone reimbursement In office perks including: Catered lunch everyday along with snacks Commuter Benefits Convenient Soho location Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate's experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details. NYC Base Salary Range $152,000-$215,000 USD About us Zocdoc is the country's leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc's Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world's leading investors, and we believe we're still only scratching the surface of what we plan to accomplish. Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We're an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws. Job Applicant Privacy Notice

Created: 2024-11-05