Digital Marketing Manager, Corporate Marketing, Remote ...

The Opportunity Huron is redefining what a global consulting organization can be. Advancing new ideas every day to build even stronger clients, individuals and communities. We're helping our clients find new ways to drive growth, enhance business performance and sustain leadership in the markets they serve. And, we're developing strategies and implementing solutions that enable the transformative change they need to own their future. As a member of the Huron corporate team, you'll help to evolve our business model to stay ahead of market forces, industry trends and client needs. Our accounting, finance, human resources, IT, legal, marketing and facilities management professionals work collaboratively to support Huron's collective strategies and enable real transformation to produce sustainable business results. Join our team and create your future Position Summary We are seeking an experienced Digital Marketing Manager to join our team. As a Digital Marketing Manager at Huron, you will play a critical role in developing and executing strategies to optimize our websites and paid traffic channels. Your goal will be to increase organic traffic, improve rankings, and maximize return on investment through both SEO and SEM efforts. Qualifications Responsibilities: Conduct thorough keyword research to identify opportunities aligned with content pillars and broader business goals. Optimize existing content and identify new traffic opportunities. Act as a consultant to our industry marketers on digital marketing campaigns to effectively promote target industries to prospective clients. Lead SEO and SEM strategies, including paid search and ad programs, channel ad campaign strategy, email marketing, marketing automation and website/landing page optimization. Collaborate with marketing and engineering teams to implement on-page and off-page SEO techniques. Analyze website data to identify areas for improvement (e.g., underperforming landing pages missing relevant keywords). Collaborate with marketing leadership to secure budget and employ effective strategies. Analyze and report on campaign performance metrics. Identify market trends and adjust strategies accordingly. Manage paid search campaigns (SEM) on platforms such as Google, LinkedIn, and 6sense. Stay up-to-date with industry trends and algorithm changes. Drive and optimize for lead conversion through all channels. Mentor and coach two Sr. Digital Marketing Associates Qualifications: Bachelor's degree 8-10 years of experience as a digital marketing strategist. Proven experience in SEO and SEM strategies with a track record of successful campaigns. Solid understanding of performance marketing, conversion, and online customer acquisition. Familiarity with web analytics tools (e.g., Google Analytics, PowerBI). Experience with SEO and SEM tools (such as SEMrush, SiteImprove, Google Ads, 6sense). Strong analytical skills and attention to detail. Excellent communication and collaboration abilities. Benefits: Competitive salary and performance-based bonuses. Flexible work hours and remote work options. Professional development opportunities. Join a dynamic team passionate about digital marketing! If you're passionate about driving results through digital strategy, we'd love to hear from you! Apply now and let's create impactful strategies together. #LI-EA1 #LI-Remote The estimated base salary range for this job is $100,000-$145,000. The range represents a good faith estimate of the range that Huron reasonably expects to pay for this job at the time of the job posting. The actual salary paid to an individual will vary based on multiple factors, including but not limited to specific skills or certifications, years of experience, market changes, and required travel. This job is also eligible to participate in Huron's annual incentive compensation program, which reflects Huron's pay for performance philosophy. Inclusive of annual incentive compensation opportunity, the total estimated compensation range for this job is $120,000-$174,000. The job is also eligible to participate in Huron's benefit plans which include medical, dental and vision coverage and other wellness programs. The salary range information provided is in accordance with applicable state and local laws regarding salary transparency that are currently in effect and may be implemented in the future. Posting Category Corporate Opportunity Type Regular Country United States of America At Huron, we're redefining what a consulting organization can be. We go beyond advice to deliver results that last. We inherit our client's challenges as if they were our own. We help them transform for the future. We advocate. We make a difference. And we intelligently, passionately, relentlessly do great work...together. Are you the kind of person who stands ready to jump in, roll up your sleeves and transform ideas into action? Then come discover Huron. Whether you have years of experience or come right out of college, we invite you to explore our many opportunities. Find out how you can use your talents and develop your skills to make an impact immediately. Learn about how our culture and values provide you with the kind of environment that invites new ideas and innovation. Come see how we collaborate with each other in a culture of learning, coaching, diversity and inclusion. And hear about our unwavering commitment to make a difference in partnership with our clients, shareholders, communities and colleagues. Huron Consulting Group offers a competitive compensation and benefits package including medical, dental, and vision coverage to employees and dependents; a 401(k) plan with a generous employer match; an employee stock purchase plan; a generous Paid Time Off policy; and paid parental leave and adoption assistance. Our Wellness Program supports employee total well-being by providing free annual health screenings and coaching, bank at work, and on-site workshops, as well as ongoing programs recognizing major events in the lives of our employees throughout the year. All benefits and programs are subject to applicable eligibility requirements. Huron is fully committed to providing equal employment opportunity to job applicants and employees in recruitment, hiring, employment, compensation, benefits, promotions, transfers, training, and all other terms and conditions of employment. Huron will not discriminate on the basis of age, race, color, gender, marital status, sexual orientation, gender identity, pregnancy, national origin, religion, veteran status, physical or mental disability, genetic information, creed, citizenship or any other status protected by laws or regulations in the locations where we do business. We endeavor to maintain a drug-free workplace.

Created: 2024-11-05