Sr. Channel Marketing Specialist

Description Job Description Overview: This key marketing role will lead B2C channel and vertical market marketing and execution strategy to increase ASUS' market share in Canada. The Senior Channel Marketing Specialist will assist in defining channel marketing strategy, develop, and execute demand generation programs, and create marketing tools to aid the sales process. The Senior Channel Marketing Specialist will establish alignment with internal marketing, sales, and product management teams as well as build influence across the key stakeholders. This role will need to perform and review periodic market and program analysis of targeted customers and channel partners. Develop in-depth value proposition for each key product/series and provide communication tools to aid the delivery. Manage the overall lifecycle of the GTM strategy and ensure alignment with key stakeholders. The Senior Channel Marketing Specialist's role is to facilitate and execute Product Marketing GTM (Go-to-market) strategy and day-to-day operation, perform marker research and analysis, as well as co-working other marketing team for campaign execution. Essential Duties and Responsibilities: Define quarterly channel marketing plans in accordance with overall business goals and objectives. The plans cover distribution, retail, and select vertical markets. Execute marketing plans (owned or paid) with KPIs in mind, analyze results and optimize Develop channel-wide demand generation campaigns or programs, promote to external stakeholders, and track results Collaborate with internal stakeholders to manage MDF with a critical eye on ROI and its end to end process including creation of MDF plans, approvals, briefing and content creation, and POE collection/approval Plan and execute channel events instore & online; participate at tradeshows and vertical market events to assist in lead generation, communicate the value proposition of the products and use cases Manage channel marketing deliverables, including customer loyalty programs plus ownership of A+ asset creation in collaboration with the Sales, Product Marketing and Design teams Maintain channel events calendar (ASUS' own and customer events), plan, execute and analyze results Quarterly review with key partners to set goals and ensure targets are met Perform other job duties as assigned* Knowledge and Skills: Excellent presentation skills, ability to define effective marketing tactics, strong negotiation and financial analysis skills Knowledge of Retail and Business to Business markets, including processes and key players Passionate attitude for sales and marketing as an enabler for a company's growth Experienced in building partnerships that help customers grow their businesses and deeply understands customer relationship-building as a discipline Discipline of working with people; is structured in his/her approach to leading teams through complex channel marketing process and resource management Experienced and adept at getting people working towards a common goal; consistently demonstrates strong people management skills A leader who consistently demonstrates integrity and honesty Good understanding of PC technologies, able to deliver product messaging and value position verbally and written A good understanding of the creative aspect of marketing, well versed in digital and print creative process and able to communicate to the production team and influence the process Capable at copywriting for technical products and asset creation from the ground up Organized with strong prioritization skills Creative and innovative Excellent written and verbal communication skills in English Required Qualification: Years of Education Bachelor's Degree Work Experience 5 years of Product or Channel Marketing Experience Working Conditions : Office Only: Typically works in an office environment Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time. Lifting up to 15 pounds. $80,000 - $120,000 annually is the estimated pay range for this role working in Fremont, California office. The final amount will be determined based on qualifications & experience of the candidate relative to the role. Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k). ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.

Created: 2024-11-05