Senior Manager, Marketing *PC 38

Description Are you ready to start revolutionizing biomedical research? When you join Miltenyi Biotec, you join a family that is passionate about making a real impact - one breakthrough at a time. For over 30 years, we have played a pivotal role in the design, development, manufacture, and integration of products for sample preparation, cell separation, cell analysis, imaging, and cell culture needs. These developments have led to cutting-edge cell and gene therapies - transformative methods that mobilize the body's own cells and genetic blueprint to tackle diseases such as cancer and autoimmune conditions. Today, our more than 18,000 solutions play a vital role in paving the way for the medicine of tomorrow. Senior Manager, Marketing Gaithersburg, MD Your Tasks: Responsible for developing the strategies and driving the execution of targeted activities that will enable the development of specific markets and the achievement of North American revenue targets. This includes the development of strategies, marketing plans and activities are intended to enhance or distinguish company placement within the defined market space and will encompass multiple portfolios. Responsible for the identification, development, and maintenance of key account customer relationships and KOLs. Essential Duties and Responsibilities: Develop business plans and product positioning for a specific marketplace to meet key strategic/business needs. Perform market research, monitor competitive activity, identify customer needs and KOLs. Conduct routine business analyses and reviews with clear measurable metrics to evaluate market performance and implement appropriate action. Conduct routine market evaluations to determine market penetration/segmentation and growth. Collaborate with internal marketing team, sales team, KOLs and physician customers to identify and evolve marketing programs. Design and execute on targeted multi-channel marketing campaigns. Represents the company in key business/ strategic meetings to solicit feedback on company offering. Develop and maintain strong working relationships with strategic key accounts following customer-relationship-management plans. Develop rolling sales forecasts for new and current products focused with the targeted marketspace. Develop tactics, tools, logistics, campaigns, basic messaging and positioning to support sales and revenue objectives of organization. Develop pre-launch and launch plans for new products for US and Canada. Develop and ensure implementation of "how to sell" guidelines for sales representatives, including product rationale, positioning, competitive overview, companion products, etc. Coordinate and participate in strategic discussions/activities. Leads cross-functional teams/groups, (i.e., launch teams); to develop strategic and tactical marketing strategies. Directs, supervises, trains and assigns work of staff; issues performance notices and engages in performance dialogues. Provide feedback on targeted portfolio pricing strategies to produce the highest possible long-term market share. Represents the company on accompanied visits to accounts in order to support field activities or to solicit feedback on company products and services. Actively participate in presentations and discussions during District and Regional Meetings. Maintain high level of office and regional interaction necessary to effectively develop sales opportunities. Requirements: Bachelor's or master's degree in the life sciences, or MBA preferred. Must have in-depth technical knowledge and a minimum of eight years of experience in product line marketing; or equivalent combination of education and experience. Experience with marketing a regulated product. Strong organizational skills or project management skills required and marketing experience in a regulated field a plus. Cap Ex experience preferred. Ability to operate a computer with Windows operating system, Outlook email, Maximizer or other CRM databases, internet, and basic MS Office products. Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms, talk, and hear. The employee is required to sit and stand; climb or balance and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception and ability to adjust focus. Must have ability to handle more than one task at a time and must work at a rapid pace while maintaining attention to detail. Must be able to travel routinely by plane and car. Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. This job is performed in a temperature controlled, handicap-accessible facility without exposure to extreme hot or cold temperatures. Generally, this job is performed in an office environment. As a global team of over 3,000 diverse innovators, we are united by a shared vision to advance research and improve patient care worldwide. Our mission transcends mere scientific discovery; we are on a quest to unravel the complexities of biology and transform them into tangible solutions that propel research to unprecedented heights. Here, you will contribute to work that is breaking barriers, blending the wonders of biological discovery with the pursuit of well-being for all. Every day presents a chance to make a tangible impact and play a key role in accelerating the journey of research from the lab to the market. Join Miltenyi Biotec and immerse yourself in an environment where your efforts are significant, your contributions are valued, and your work truly matters. Miltenyi Biotec, Inc. is an EO Employer - M/F/Veteran/Disability/Sexual Orientation/Gender Identity Miltenyi Biotec, Inc. participates in E-Verify.

Created: 2024-11-05