Digital Marketing Manager
Lumen Inc - richmond, VA
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About Lumen Lumen connects the world. We are igniting business growth by connecting people, data and applications - quickly, securely, and effortlessly. Together, we are building a culture and company from the people up - committed to teamwork, trust and transparency. People power progress. We're invested in providing the flexibility you need to thrive and deliver lasting impact. Apply now to continue digitally connecting the world and shaping the future. The Role We are looking for a digital marketing manager with experience in paid media campaign planning, execution and reporting. The ideal candidate excels at translating quantitative data into a story that can be communicated to stakeholders. Strong people skills to work cross functionally across multiple organizations is critical to success in this role. Location This is a remote opportunity open to candidates located anywhere in the U.S. The Main Responsibilities Campaign performance analysis and reporting for digital programs including (but not limited to): programmatic display advertising, paid social advertising, paid search advertising, content syndication, ABM (account-based marketing) with Demandbase, and more. You will build PowerPoint slides to report results monthly. Strong partnership with lead generation team working collaboratively to build reporting that measures daily, weekly, monthly impacts of paid media on inbound calling, chat, or form fills and how those impacts are influencing revenue. Partner cross-functionally to provide data that will be used to build standardized campaign tracking dashboards using Salesforce and/or Tableau pulling in data from multiple platforms. Effectively communicate campaign performance to internal stakeholders. What We Look For in a Candidate 2-4 years of relevant digital marketing experience Digital advertising certifications, internships, and/or college-level course work. Strong reporting and data analysis skills. High attention to detail. Must be self-driven and initiative-taking with a "can-do" attitude. You are eager to learn new skills and have the capacity for self-teaching using e-learning resources. High proficiency in Excel. Strong organization, presentation, writing and oral communication skills. Must be able to analyze quantitative data then translate data into results to be presented clearly and concisely to stakeholders. Excellent time management skills. Ability to drive the end-to-end execution of multiple projects simultaneously with minimal direction. Solid interpersonal and relationship building skills and the ability to work on cross-functional teams. Compensation The starting salary for this role differs based on the employee's primary work location. Employees typically do not start at the top of the range, though compensation depends on each individual's qualifications. Location Based Pay Ranges $63,980 - $85,300 in these states: AR, ID, KY, LA, ME, MS, NE, SC, and SD. $67,340 - $89,780 in these states: AZ, AL, FL, GA, IN, IA, KS, MO, MT, NM, ND, OH, OK, PA, TN, UT, VT, WV, WI, and WY. $70,710 - $94,270 in these states: CO, HI, MI, MN, NV, NH, NC, OR, and RI. $74,070 - $98,760 in these states: AK, CA, CT, DE, DC, IL, MD, MA, NJ, NY, TX, VA, and WA. As with the pay range variety that's based on the region of a country, specific offers are determined by various factors such as experience, education, skills, certifications and other business needs. Legal Statements In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Requisition #: 335651 Background Screening If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page ( . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Equal Employment Opportunities We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses"). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training. Disclaimer The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions. Salary Range Salary Min : 63980 Salary Max : 98760 This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors. This position is eligible for either short-term incentives or sales compensation. Director and VP positions also are eligible for long-term incentive. To learn more about our bonus structure, you can view additional information here. ( We're able to answer any additional questions you may have as you move through the selection process. As part of our comprehensive benefits package, Lumen offers a broad range of Health, Life, Voluntary Lifestyle and other benefits and perks that enhance your physical, mental, emotional and financial wellbeing. You can learn more by clicking here. ( Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name. Note: For union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreement provisions. Application Deadline 11/02/2024
Created: 2024-11-05