Ormco Senior Director, Marketing (Remote-US)

Ormco Senior Director, Marketing (Remote-US) at Envista Holdings Corporation in Boise, Idaho, United States Job Description Job Description: JOB SUMMARY : The Ormco Sr. Director of Marketing will be responsible for developing and executing a clearly defined marketing strategy in a manner that drives sustainable high growth and enhances brand equity. This position is responsible for planning, organizing, recruiting, training, and managing all functions of product, practice and consumer marketing to achieve the company objectives of sales growth, profitability, product utilization, and customer loyalty. The Sr. Director of Marketing will lead the end to end responsibilities for new product introductions from ideation to program development to global commercialization by coordinating with marketing counterparts. This role will also be responsible for developing sales enablement and practice marketing content and lead NA communications. The marketing leader must have a proven track record of developing high-performing team and successful product launches. The leader will work with executives, global stakeholders, and cross functional teams. Strong competencies in analytics, customer centric , and a data-driven approach to determining root cause and counter measures. PRIMARY DUTIES AND RESPONSIBILITIES: + Lead and influence business-to-business marketing, business-to-customer marketing, advertising, online marketing, global brand and public relations initiatives in conjunction with Regional Sales and Business Leaders and Key Opinion Leaders (KOL's). + Collaboratively create marketing strategy given changing market and competitive conditions. Analyze market trends and assess demand for current and new innovations for future marketing strategies. + Provide sales force and regional marketing teams with effective selling tools including: key message points, selling strategies, product performance characteristics and features/benefits. + Develop and implement product launch activities in conjunction with product management, engineering, operations and other internal functions. + Conduct market research using Voice of Customer (VOC) from our clinicians and customers, as well as externally to obtain competitor strategies and market position. + Promote the uniformity and consistency of the brand. + Provide design and direction for collateral, web, product packaging, event materials and other visual communications media. Ensure consistent marketing communications and content. + Ensure that services are marketed in accordance with budget to obtain maxi To view full details and how to apply, please login or create a Job Seeker account

Created: 2024-11-05