Sr. Marketing Manager, Programs and Campaigns

About Highspot Highspot is pioneering the category that is fundamentally changing the way companies increase sales productivity. On a mission to transform the way millions of people work with sales enablement, Highspot is committed to building breakthrough software with a spark of magic. We believe a great place to work is about more than the work - it's about what the company stands for, and how it authentically represents its values in the real world. To this end, we have put intentional focus on creating equitable workspaces for each of our employees. Our goal is to create a culture where everyone feels a deep sense of belonging and is empowered to be an agent of change, with the ability to transform themselves, their workplace, and their world. About the Role We are passionate about building a world-class marketing team, as we believe that exceptionally talented people are the key to delivering a great customer experience at every turn. Working alongside our team of brilliant and experienced individuals, you will be provided an invaluable opportunity for growth. We are seeking a tenacious Sr. Marketing Manager, Programs & Campaigns team member to join our Community & Customer Marketing team, who loves evangelizing a disruptive, new marketing community and wants to be part of a powerhouse, growing, hard-working team. Our team is dedicated to cultivating personal and professional development by creating a culture of transparency, creativity, innovation, passion, learning, and winning. Who you are You love designing CAMPAIGNS & EVENTS that inspire. You love bringing people together to learn and inspire the art of what is possible. You are a master of multiple details. You juggle hundreds of concurrent details with ease and keep stakeholders updated consistently along the way. You are a motivated self-starter. You understand what it takes to build trust and follow-up in a credible and timely manner. You are agile and embrace change. You see opportunity in uncertainty and thrive when thinking on your feet. You are a team player. You are always looking out for others and believe that everyone should be aligned with the vision of the company. You are results-driven. You are always striving to reach and exceed goals in order to continuously push the team to success. You are looking to become a part of a world-class team. You want to make an impact and become part of a team where you can grow within the company by being rewarded and recognized based on your performance. What You'll Do Lead the flawless strategy and execution of Highspot's marquee user campaigns and events - large and small - that will improve customer engagement, retention, expansion and overall health of our customer accounts. Drive significant business impact through these user campaigns and events - including a renewal influence target, a cross-sell target, a customer adoption and active usage target. Partner with key executive leaders and stakeholders across the organization to align event objectives and results to critical business strategy. Strong ability to connect quantitative and qualitative insights and analysis from events and campaigns to continuously strive to optimize and improve these investments. Drive promotional activities across a broad range of marketing channels, including advertising, social media, email, direct mail, webinars, and more. Collaborate across the marketing, field, operations and enablement teams to ensure alignment on customer marketing programs and campaigns. Your Background At least 6-8 years of prior marketing, demand gen, field marketing, or event based experience. Team player with a strong desire to learn and an ambitious professional drive. Detail-oriented with strong attention to flawless execution of marketing campaigns. Ability to manage multiple projects in a fast-paced environment and make firm deadlines. Creative problem-solver with a desire to assist in end-to-end execution of events. Strong project management skills with the ability to collaborate with multiple stakeholders. Excellent verbal and written communication and presentation skills. Strong experience with marketing computer software and online applications. Required experience with Salesforce, Marketo, LinkedIn Advertising, and account-based advertising platforms. Passion for the marketing industry and its best practices. Requires 2-days/week in-office at the Highspot Seattle Headquarters. Base salary range: $118,000 - $204,000. Employees are eligible to receive stock options and may also receive other forms of compensation. The above represents total expected compensation for this role. Actual compensation will depend on various job-related factors, including, but not limited to, location, experience, and job qualifications. Highspot also offers the following employee benefits for this position: -Comprehensive medical, dental, vision, disability, and life benefits -Health Savings Account (HSA) with employer contribution -401(k) Matching with immediate vesting on employer match -Flexible PTO -8 paid holidays and 5 paid days for Annual Holiday Week -Quarterly Recharge Fridays (paid days off for mental health recharge) -18 weeks paid parental leave -Access to Coaches and Therapists through Modern Health -2 volunteer days per year -Commuting benefits #LI-KT1 Equal Opportunity Statement We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of age, ancestry, citizenship, color, ethnicity, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or invisible disability status, political affiliation, veteran status, race, religion, or sexual orientation. Did you read the requirements as a checklist and not tick every box? Don't rule yourself out! If this role resonates with you, hit the 'apply' button.

Created: 2024-11-05