Product Marketing Manager, Pangle

Responsibilities Why Join Us Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon 8, and Resso, as well as platforms specific to the Chinese market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content. At ByteDance, our people are humble, intelligent, compassionate, and creative. We create to inspire - for you, us, and millions of users across all our products. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas beyond the boundary of possibility. Join us and make an impact happen with a career at ByteDance. About the Team Pangle is the Ad Network of TikTok for Business, connecting worldwide advertisers with 1B+ DAUs through thousands of locally popular publishers. Pangle has established an industry-leading Ad Network in 20+ emerging markets, with proven success in Asia Pacific, the Middle East, and Latin America. The Pangle Product Strategy & Operations team is part of the Global Monetization Product & Technology organization and has a strong advertiser focus and a dedication to technical excellence. We work with advertisers from all verticals, regional business teams, ByteDance product pillar counterparts, and Pangle product and tech teams, aiming to deliver highly efficient advertising solutions to drive TikTok for Business performance ads revenue growth. Responsibilities 1. Proactively drive Pangle and TikTok process integration. Work closely with the global GMPT Product Solution and Operation team and Pangle HQ teams to ensure the global processes and business initiatives apply to Pangle and are executed by the corresponding teams. 2. Develop and manage Pangle's global Go-to-Market (GTM) foundations, partnering closely with the global Monetization Product Operation (MPO) team to plan, prepare, and execute Pangle-specific training programs, GTM assets (e.g., Help Center, Product Manual, etc.,), and other global programs. 3. Lead and manage strategic projects for the team, participate in the design and implementation of business operation management processes, and strongly support the implementation of business strategy at the regional level. 4. Be familiar with the overall strategies and tactics of product commercialization, product strategy, and GTM to adequately support XFN business leaders in disassembling project tasks, setting priorities, and adding value to the broader leadership team. 5. Responsible for operating Pangle products and business development in the NA marketplaces, including Canada and the United States (outbound business only), up to 25% of the total bandwidth. Qualifications Minimum Qualifications: 1. Bachelor's degree or above, with at least five years of experience in the social network industry, preferably with experience in mobile internet, e-commerce, and advertising; 2. Robust product marketing knowledge and hands-on experience defining product GTM strategy executed product launch, in-bound and out-bound initiatives resulting in quantifiable business impact. 3. Experience in process curation and optimization, streamlining partnership framework with extensive XFN teams, and driving cross-functional alignment and collaborations. 4. Solid project management skills, communication skills, team collaboration, and a strong sense of ownership. 5. Data-sensitive, with clear, logical thinking; strong learning attitude and ability to work under pressure. Preferred Qualifications: 1. Proactive in nature, capable of self-navigating the ambiguities and presenting solutions and recommendations for the leadership team. 2. Capable of working independently with strong self-motivation. 3. Team player, think strategically and act tactically. ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. ByteDance Inc. is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at #LI-Onsite

Created: 2024-11-05