Product Owner - Media Buying Platform

IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry. The Activation Product Team is a critical component of our Media OS Product Organization at IQVIA Digital. In this role, you will collaborate with engineers, client services, and sales teams to design and deliver cross-channel media buying and analytics solutions tailored for healthcare marketers. This position offers the unique opportunity to contribute to the development of a standalone SaaS product, while also leading integrations with third-party marketing services. As part of a dynamic and rapidly growing team managing a portfolio that drives nine-figure marketing investments, you will play a key role in shaping the future of healthcare marketing technology. Essential Functions: Owns and drives the vision and roadmap for software platform supporting healthcare marketers, ensuring alignment with business goals and growth opportunities. Supports product strategy by staying current with healthcare marketing trends, compliance regulations, and understanding evolving customer needs in healthcare marketing Monitors key success metrics and performs data-driven analysis to derive actionable insights, ensuring the media buying functionality drives value for users and aligns with partner team objectives. Translates high-level product roadmap features into detailed requirements, including user stories, workflows, and acceptance criteria specifically tailored for marketing operations in healthcare. Collaborates closely with engineering, marketing, sales, and other key stakeholders to ensure timely and high-quality execution of software development projects Acts as a product expert, providing creative ad-hoc solutions for unique use cases in the healthcare marketing space and facilitating support for troubleshooting user issues. Monitors and evaluates product progress, gathering internal and external feedback to make recommendations for continuous improvement, particularly for campaign creation, media channel integrations, and related features. Works with cross-functional teams to mitigate risks and resolve blockers, ensuring successful completion of sprint and release goals. Qualifications 3-5 years of experience in product ownership, with a focus on ad tech or healthcare marketing software preferred. Familiarity with healthcare marketing ecosystem Experience with ad tech tools, programmatic buying platforms, and media analytics is beneficial. Strong ability to translate business needs into detailed product requirements for engineering teams. Excellent communication and collaboration skills across technical and non-technical stakeholders. IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at We are committed to providing equal employment opportunities for all, including veterans and candidates with disabilities. IQVIA's ability to operate and provide certain services to customers and partners necessitates IQVIA and its employees meet specific requirements regarding COVID-19 vaccination status. The potential base pay range for this role, when annualized, is $105,200.00 - $175,400.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.

Created: 2024-11-05