Associate Director of Branding

Manage the NCAA's brand presence in event signage and decor at championships and events across the country. Represent the NCAA as an ambassador of the brand to external partners such as local organizing committees, creative agencies, member schools and conferences, and other stakeholder groups. Lead collaboration on branding projects throughout the national office. Job Responsibilities Lead the development and execution of the NCAA's visual identity at championships. This includes event logos, taglines, and event signage and décor at several NCAA championships, including: Create, review and interpret opportunity assessment decks that guide the creative identity of NCAA championships and other events. Serve as a primary liaison for signage and decor printing partners, supervising efficient management and distribution of basic and custom signage for NCAA championships. Oversee the NCAA's logo library, including coordination with external vendor that hosts the platform. Collaborate with NCAA licensing and legal staff to address logo and trademark issues from vendors and the membership to determine current and future strategies for use of NCAA marks. Manage the process for designing and reviewing program covers for each of the three championship seasons: fall, winter and spring. Serve as primary liaison to the NCAA Hall of Champions for branding projects related to the facility's signage and exhibits. Collaborate with national office e-learning team on review of NCAA brand in their materials. Responsible for management of assigned budget. Other duties as assigned. Job Requirements Education required: bachelor's degree. Minimum five years of experience preferred, with special consideration for previous branding work and/or a background within college athletics. Strong understanding of branding principles. Knowledge of intercollegiate athletics and the NCAA highly desirable. Finely tuned organizational skills and attention to detail. Demonstrated ability to coordinate with internal and external stakeholders. Estimated travel required: This position will be based out of the national office in Indianapolis, Indiana. Current work environment is hybrid; 3 days in the office and 2 days are remote. Key Competencies Teamwork | Can effectively work together with other people and collaborate to achieve a common goal or to complete a task in the most effective and efficient way. Accountability | Holds self and others accountable for measurable high-quality, timely, and cost-effective results. Determines objectives, sets priorities, and delegates work. Accepts responsibility for mistakes. Complies with established control systems and rules. Effective Communication | Can exchange ideas, thoughts, opinions, knowledge, and data so that the message is understood with clarity and purpose. Stakeholder Focus | Is dedicated to meeting the expectations and requirements of internal and external stakeholders, gets first-hand stakeholder information and uses it for improvements in products and services, acts with stakeholders in mind, establishes and maintains effective relationships with stakeholders and gains their trust and respect through honesty, integrity, authenticity, and inclusivity. Resourcefulness | The ability to creatively cope with difficult situations, or unusual problems. It is about problem-solving and getting things done in the face of obstacles and constraints. Core Values LEADERSHIP | We actively listen and continually strive to provide vital solutions, counsel and advocacy for student-athletes and intercollegiate athletics. INCLUSION | We seek and incorporate different perspectives and experiences to drive innovation and impact. COMMUNICATION | We commit to an environment of openness to build trust and make timely decisions. COLLABORATION | We work together, based on mutual respect, to lead and serve our stakeholders. ACCOUNTABILITY | We take ownership for our actions and results to add value every day.

Created: 2024-11-05