Campaign Manager

Job Title - Campaign Manager Business Unit - Brokers International Location - Urbandale, IA About Brokers International As The Original Agency Builder since 1983â„¢, Brokers International is one of the largest and most experienced insurance marketing organizations in the country. We work effortlessly to help our agency partners and their financial professionals build their businesses and serve their customers through innovative products, marketing, compliance, and operational support. In June of 2021, we partnered with Integrity Marketing Group, the nation's largest independent distributor of life and health insurance products, to help us expand our reach and provide a more holistic planning service to agents and agencies across the industry. Under the leadership of President Mark Williams, BI is making significant investments in talent, operations, sales and marketing capabilities, and digital platforms in order to step-change its ability to drive accelerated growth as a strategic partner. BI's culture is one of inclusion and passionate teamwork. You will be surrounded by individuals that are enthusiastic about our company, our brand, the level of support we provide our partners, and working as one integrated team. Our core values are Teamwork, Work Ethic, Integrity, and Customer Service. If you are up for the challenge, come join us and be part of taking BI on a new journey of accelerated growth and success. Job Summary We are seeking a dynamic Campaign Manager to join our lively and vibrant team, utilizing their expertise to develop, implement and manage sales and marketing campaigns for Brokers International. The right candidate will be a subject matter expert for sales/marketing campaigns, be excellent in promotional strategies and have a firm grasp of Digital Marketing. This position will collaborate with internal and external partners to help deliver exceptional creative communications to ensure brand continuity. Primary Responsibilities: Responsible for development, coordination, and execution of Brokers International sales & marketing, and training promotional campaigns, including serving as SME for digital marketing campaigns, and overseeing consistency of messaging. Develop and manage the campaign calendar, planning topics and content, writing, and submitting project briefs, and determining cadence and execution of timelines. Monitor and evaluate company communication effectiveness, success, and ROI, including reporting of communication matrix and analytics to management. Leverage tracking capabilities and customer feedback to ensure these programs are providing customers with valued services for them and their downline. Collaborate with Manager of Agency Activation, sales, and training teams to align and support them on the promotion and support of the programs. Maintain a keen understanding of communication trends, including digital marketing developments, and marketing communication best practices. Manage a wide variety of communication methods, including digital marketing efforts, to provide effective communications to company's agent/advisors/agencies.es enablement and agency business development strategy. Primary Skills & Requirements: 6+ years' experience leading development of creative strategy and building campaigns. Proven ability to create visual concepts and brand visual language from clear marketing objectives. Experience in digital marketing and branding is a must. Bachelor's Degree (B.A. or B.S.) from four-year College or University and/or equivalent experience. Prior management experience preferred but not required. Travel

Created: 2024-11-05