Mgr., Sr. Marketing Communications TNM

Mgr., Sr. Marketing Communications TNM Job ID #: 1846 Company: Evident Posting Date: Oct 18, 2024 Working Location: Remote; MASSACHUSETTS, LITTLETON; MASSACHUSETTS, SOUTHBOROUGH; MASSACHUSETTS, WALTHAM; Massachusetts, Boston; Massachusetts, Bristol; Massachusetts, Norfolk; Massachusetts, Plymouth; Massachusetts, Worcester Are you looking for a company that cares about people's lives and health, including yours? At EVIDENT, we help make people's lives healthier, safer and more fulfilling, every day. Let's inspire healthier lives, together. Job Description PURPOSE/SUMMARY Manage the regional marketing communications and revenue marketing initiatives for Evident Scientific's T&M division. Collaborate with global teams to adapt and implement marketing strategies and materials for targeted T&M campaigns in the Americas. Enhance brand visibility and achieve regional sales objectives through effective communication and marketing efforts. Job Duties PRIMARY DUTIES AND RESPONSIBILITIES Campaign Coordination: Coordinate marketing campaigns and initiatives for the T&M division working in partnership with global marketing teams. Manage timelines for in-region campaigns to ensure timely and efficient delivery of regionalized materials in coordination with global efforts. May be required to coordinate and review translated materials. Budget Support: Support the management of advertising, marketing communications, and tradeshow marketing budgets to ensure regional marketing programs achieve positive ROI. Track budget plans versus actual expenses. Content Development: Develop marketing content, including copywriting and creative briefs for regional campaigns. Coordinate with internal and external stakeholders to ensure timely delivery of materials. Digital and Social Media: Plan digital marketing initiatives across channels, and potentially execute on local channel. This includes email nurturing campaigns, paid advertising, and organic channels and working with a global center of excellence for messaging alignment, best practices and overall coordination. Monitor and analyze campaign performance metrics. Event Support: Partner with Events Manager to determine limited, strategic T&M events and partnership opportunities for the Americas region. Coordinate and execute marketing activities and presence at industry events and tradeshows. Manage logistics and promotional materials for events. Reporting and Analysis: Review and understand how standard global reports apply to regional activities and outcomes. Maintain accountability for regionally generated leads while achieving positive ROI and meeting other established KPIs. Analyze data to identify trends and insights for regional optimization. Continuous Improvement: Participate in brainstorming sessions and contribute ideas for improving marketing strategies and processes. Stay updated on industry trends and best practices to enhance marketing effectiveness. Job Requirements MINIMUM QUALIFICATIONS Education: Bachelor's degree in marketing or a similar field of study, or equivalent work experience required. Experience: Minimum 5 years' experience in corporate marketing or revenue marketing required. B2B experience in an industrial industry is a plus. Skills: Proven experience managing revenue-generating campaigns, both for events and across various digital channels. Demonstrated ability to work collaboratively with global marketing leads and Centers of Excellence (COEs) to drive positive outcomes and achieve strategic goals. Develop and execute marketing strategies that delivered measurable results, maximizing return on investment (ROI). Expertise in analyzing campaign performance data to identify areas for improvement and implement changes that enhance overall effectiveness. Utilize data-driven insights to refine marketing tactics, resulting in increased engagement, lead generation, and conversion rates. Excellent written and verbal communication skills, with the ability to effectively interact with all levels of management. Superior project management skills, with a proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment. Skilled at identifying and evaluating creative ideas, focusing on those that will create a competitive advantage. Strong interpersonal skills with a collaborative, flexible, and team-oriented style. Proficiency in Microsoft Word, Excel, and PowerPoint. Adaptable and customer-focused. Collaborative and team-oriented. Other Considerations (travel/hours availability, etc.): Domestic and international travel ~20% This role offers an excellent opportunity for a proactive and detail-oriented individual to grow within the marketing team of a leading industrial inspection organization. The ideal candidate will possess strong communication skills, creativity, and a passion for marketing in the industrial sector. We realize work isn't just a job to you. It's a big part of your life, but not the only part. That's why we offer competitive salaries, a robust 401(k) program, annual bonus program and comprehensive medical benefits, as well as tuition reimbursement, flexible schedules, parental and adoption leave, on-site services and Colleague Affinity Networks "” so you can be ready for where life can take you. EVIDENT is passionate about the solutions it creates for the life sciences and industrial equipment industries. For more than 100 years, Olympus has focused on making people's lives healthier, safer and more fulfilling by helping detect, prevent, and treat disease, furthering scientific research, ensuring public safety, and capturing images of the world. Today, EVIDENT's solutions range from industrial microscopes and videoscopes to nondestructive testing technology and x-ray analyzers. These products are widely used for quality control, inspection, and measurement applications. Serving customers in fields such as manufacturing, maintenance, and environment and natural resources, EVIDENT's technology contributes to the quality of products and adds to the safety of industrial infrastructure and facilities. For more information, Click Here ( . It is the policy of EVIDENT to extend equal employment and advancement opportunity to all applicants and employees without regard to race, color, national origin (including language use restrictions), citizenship status, religious creed (including dress and grooming practices), age, sex (including pregnancy, childbirth, breastfeeding, medical conditions related to pregnancy, childbirth and/or breastfeeding), gender, gender identity and expression, sexual orientation, marital status, disability (physical or mental) and/or a medical condition, genetic information, ancestry, veteran status or service in the uniformed services, and any other characteristic protected by applicable federal, state or local law. Posting Notes: || United States (US) || Massachusetts (US-MA) || Waltham ||

Created: 2024-11-05