Sr. Director, Ecommerce & Digital Merchandising

Join the Pacsun Community Pacsun is dedicated to delivering an exclusive collection of the most relevant brands and styles to a community of inspired youth through partnerships with brands such as adidas, Brandy Melville, Essentials Fear of God, and our own brands. Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Our program PacCares supports and partners with organizations that align with our internal and external initiatives surrounding mental health, diversity, and equality. Learn more here: LinkedIn- Our Community About the Job: The Senior Director, E-Commerce & Digital Merchandising will be a key leader who provides vision and an analytical mindset to define and drive the E-Commerce business for Pacsun. This role will report to the VP of Marketing and requires a visionary leader with a deep understanding of e-commerce, digital marketing, and data driven decision making. This person will be responsible for the development and execution of ecommerce strategies and visual merchandising programs for the digital business that support the company's business objectives. Key responsibilities will include site merchandising, promotion execution, vendor management, AB testing/personalization strategy, dropship, social commerce, including management and oversight of TikTok shop, and Amazon. This person will also work closely with the Digital Marketing team to optimize acquisition and retention performance, identifying opportunities and delivering insights to drive growth and meet company goals. This person should already have strong experience and skills in leading E-Commerce teams through innovation, technology, merchandising, and digital marketing. The Senior Director, E-Commerce & Digital Merchandising will distribute weekly business recaps to the executive leadership team and cross-functional teams, including insights and action plans. The successful candidate will seamlessly integrate business objectives with innovative merchandising strategies to ensure cohesive and effective execution across all divisions. A day in the life, what you'll be doing: Develop and execute a holistic merchandising strategy aligned with business goals, focusing on optimizing product assortment, pricing, and promotional strategies to drive online sales and profitability Utilize advanced analytics and performance metrics to assess and refine merchandising strategies, ensuring data-driven decisions that enhance the customer journey and increase conversion rates Oversee all aspects of site experience on , including site navigation, filters, categorization, merchandising and product sort, site search, brand launches, promotion execution and content strategy Partner with buying and planning teams to understand big seasonal ideas and visual product display to achieve financial targets Drive a multi-channel focus, presenting a unified, customer-centric view of our brand, consistent across the brick-and-mortar and digital spaces Collaborate with UX and Web Development on website features/enhancements and A/B tests to continually improve customer experience, engagement and conversion rate Continuously iterate on our A/B testing and personalization strategy to increase customer loyalty and drive conversion Oversee our growing dropship business and continue to identify new areas of opportunity Manage vendor contracts and establish strong relationships with vendor POCs Lead the social commerce business (TikTok Shop, Instagram Shopping, and YouTube Shopping) and accelerate our growth in brand presence, sales and affiliate network Scale our Amazon business in partnership with agency by identifying areas of opportunity Manage a team of 8 consisting of site merchandisers, copywriters and marketplace/dropship specialists Work closely with Digital Marketing team to analyze ad develop effective landing page strategies What it takes to Join: Ideal candidate will have a minimum of 12+ years online e-commerce merchandising, marketing or operations and a Bachelor's degree, MBA or equivalent is a plus, with a minimum of 5 years in a senior leadership role A proven track record of building a successful E-commerce business in a complex environment Thorough knowledge of e-commerce and retail metrics, merchandising, direct marketing, and sales principles Must display and be able to lead through analysis, data-based decision making, data-based reporting, and communicating datasets and key findings Ability to work under pressure in an environment of constant change Ability to manage a diverse team and work cross functionally Experience in contract negotiation and vendor/partner management Experience in the apparel business is a plus Must have strong oral and written communication skills Excellent knowledge of Microsoft product suite (Excel, Word and PowerPoint) and Google equivalents. Experience working in collaborative design software like Figma or similar Developing the Community/ Leadership Qualities: Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates. Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability. Serve as a Pacsun advocate in the industry and marketplace. Recruit, identify, develop, and retain talent that delivers performance excellence. As a manager, serve as a leader of company culture, norms, and conduct. Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction. Salary Range : $174,310 - $220,000 Pac Perks: Flexible work from home options Dog friendly office environment Onsite gym, volleyball court, ping-pong tables, and a skate park available on campus $1,000 referral incentive program Generous associate discount of 30-50% off merchandise online and in-stores Competitive long term and short-term incentive program Immediate 100% vested 401K contributions and employer match Calm Premium access for all employees Employee perks throughout the year Physical Requirements: The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job. While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms. Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus. Ability to work in open environment with fluctuating temperatures and standard lighting. Ability to work on computer and mobile phone for multiple hours; with frequent interruptions. Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building. Hotel, Airplane, and Car Travel may be required. Position Type/Expected Hours of Work: This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment. Other Considerations: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role

Created: 2024-11-05