International Segment Marketing Manager (hybrid work ...

Overview In collaboration with the Director of International Marketing, defines the overarching marketing strategy, in alignment with corporate guidelines, to drive measurable growth and Marketing Qualified leads (MQLs) within a specific health care setting for all related Joint Commission International products and services. Responsibilities include helping to develop value propositions in coordination with Innovations and Brand and Communications, sales enablement content, , multi-channel marketing plans that align to business targets, monitor annual budgets, develop key content and drawing actionable insights from campaign analytics to improve upon future marketing initiatives. With guidance, present and defend plans and/or budgets to leadership throughout the Enterprise. Also collaborates with product owners and respective leadership in the development of the annual business plan and new product development initiatives including identification of, and research into potential new markets. Responsibilities Develop and oversee implementation of integrated marketing plans to support new customer acquisition targets, aid in retention, and strengthen overall loyalty. In collaboration with the Director of Segment Marketing, plan, direct, and monitor all marketing and sales messaging activities for the segment, including digital channels (online advertising, Google Adwords and PPC campaigns), email campaigns, direct mail campaigns, conferences, social media, and special events. With Director guidance, identify campaign success targets and regularly report progress-against-goal to leadership. Develop actionable insights from a variety of analytics, reports and market research to make improvement to campaigns and content. Identify A/B testing opportunities. Implement a segment-level content strategy that aligns with the buyer journey and supports sales enablement. Work with internal departments and external resources as appropriate to produce a wide array of content/collateral including interactive digital content and executive-level pitch decks. Develop and with guidance, enhance website content to maximize key conversions from this critical channel. Participate in cross-functional teams to identify segment needs/drivers, future market trends, product enhancement opportunities, and pathways to improve customer loyalty as well as contribute to strategic planning direction. Work in tandem with Market Research to analyze research results, determine and participate in presentation of actionable takeaways to Enterprise stakeholders to improve growth. Assist in the annual business planning and budgeting processes. Perform business, competitor and economic/sales analyses. With guidance craft, present and defend annual budgets among executive-level leadership across the Enterprise. Possess a working understanding of the healthcare system, segment level commercial products/services and relevant Enterprise offerings. Qualifications BA/BS degree and at least 5 years of progressive B2B marketing experience, spanning across non-US markets, preferably in the healthcare industry. Knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, and social network advertising (Facebook, Twitter, LinkedIn). Experience crafting email marketing campaigns and familiarity with marketing automation platforms like Marketo, Eloqua or Constant Contact. Excellent written and verbal communication skills -- there is a heavy amount of writing, presenting/selling ideas and external storytelling in this role. Ability to synthesize information (campaign metrics, market research findings, etc.) into actionable marketing strategies and plans. Experience working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring campaigns to life. Bilingual proficiency: In addition to English, proficiency in Spanish and Brazilian Portuguese is preferred. This job description is intended to describe the general nature and level of work performed by an employee assigned to this position. The description is not an exhaustive list of all duties, responsibilities, knowledge, skills and abilities, and working conditions associated with this position. All requirements are subject to possible modification and reasonably accommodate individuals with disabilities. Job Locations US-IL-Oakbrook Terrace Job ID # of Openings 1 Category Marketing Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. Please view Equal Employment Opportunity Posters provided by OFCCP here. The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. This Organization Participates in E-Verify. Click here for more information.

Created: 2024-11-05