Senior Marketing & Communications Manager

Senior Marketing & Communications Manager Location: Cincinnati OH Build an Aviation Career You're Proud Of At StandardAero, we use our ingenuity and know-how to find solutions for the simple to the most complex challenges in aviation. Together, we get the job done and done well. Our stability, resources, and respectful culture supports you in building a solid career with a great team you can count on day in and day out for the long term. What you'll do: Supports the Component Repair Services (CRS) team with a broad variety of activities and systems that drive customer and employee communications delivery and measurement. Develop social media/digital media action plan for Facebook, Twitter, YouTube, LinkedIn, etc. Create content and measure customer facing microsites to promote sales growth of products and services. Administer digital product and campaign launch programs and go-to-market activities calendar and prioritization. Assist Corporate Marketing & Communications team with internet and Sky Hub content management, posting and optimization of website and portal functionality. Develop video and photo support as needed. Expand web/electronic distribution channels to drive effective delivery. Build out distribution lists, including digital media. Support internal and executive communications, promotion and educational outreach for CRS team. Collect and analyze competitor communications and marketing intelligence. Serve as CRS creative lead for the following activities: Advertising - Content, design concept, artwork management, revisions, resizing, etc. Collateral - Content, design concept and update in-house marketing collateral - brochures, data sheet, customer newsletters, etc. Digital Marketing -- Create and update digital marketing material - emails, email templates, engagement campaigns, webinars, surveys, forms, landing pages and social media creative. Website - maintain website content and execution for approved new pages. Video - edit/create video in-house, when needed. Responsible for posting, scheduling and monitoring CRS content on all Social Media channels for optimum reach and Coordination with Corp team. Gather and interpret online analytics. Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and company info). Stay current with trends, technologies and digital marketing tools. Recommend new technologies and processes to help team productivity. Support employee communications by keeping SkyHub updated with fresh news, events, spotlight stories, internal announcements, press releases and quarterly reviews; Assist with quarterly SLT meetings. Assist with JV/acquisition integration communications and branding initiatives. Support CRS President with executive communications requirements. Drive stronger focus on StandardAero's brand & generating new leads via print & digital advertising opportunities and via digital channels. Promote lead generation with content-rich landing pages and strong calls to action accompanying ad placements, email campaigns and website forms. Support effective brand management guidelines and coordinate as needed with the corporate team. Participate in the weekly Marcom "Touch Base" call with Corp and other division Marcom leads, support collaborative project meetings to review the scope and understand creative design requests and needs. Work with CRS team to conceptualize and develop marketing assets and campaigns such as engagement campaigns, customer satisfaction surveys, webinars, landing pages, forms, dynamic content for marketing and sales programs. Scheduling, testing, and deployment of email campaigns. What skills you will require: Five years' experience in progressive/digital marketing communications including applying social media concepts and execution, digital direct marketing, website content management system, customer communication

Created: 2024-11-05