Freelance Director, Integrated Strategy

Description You inspire creativity and lead with clear direction. Responsibilities Leads day-to-day project execution across accounts independently, leveraging behavioral science, data, and predictive storytelling via SYNH resources that support audience profile development and faster identification of brand and experience-based strategies to support breakthrough creative ideas with agility Develops and facilitates of workshops, working sessions, and brainstorms partnering with the SVP/VP Brand Strategy to deliver impactful and fun workshop experiences (e.g., Customer Journey, Customer Experience Design, GSW-X, Positioning, Value Prop, and Messaging Maps) Design, conduct and analyze qualitative and quantitative research studies in collaboration with internal and external research partners Active contributor to the development of our strategic work including customer journey mapping, core positioning, brand character, and messaging strategy Develops strong partnerships with teams across agency disciplines - working in partnership with account management, project management and creative teams throughout the strategic development process Qualifications 5-8 years of experience The anticipated hourly rate for this position is $75-$90, but may vary based on various factors such as the candidate's qualifications, skills, competencies and proficiency for the role. At GSW, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn't align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities. GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences that involve, inspire, educate and activate people through ongoing brand journeys. As one of the world's ten most-awarded healthcare advertising agencies, GSW is hell-bent not to replace the same old with the same old. This is achieved through a provocative premise - if other brands communicated the way healthcare brands do, how many customers would they have? GSW turns against this premise through discovery of beneath-the-surface customer insights that we impact with stories, simplicity and authenticity. W o r kH e r eM a t t e r sE v e r y w h e r e| How are you inspired to change lives? Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled) Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements. As a Syneos Health freelance, temporary, or contract employee, you may be eligible to participate in the Company 401k match and benefits such as paid time off or benefits through provisions in the Affordable Care Act or State-specific requirements depending on the terms of your employment. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements for temporary/freelance/contract employees.

Created: 2024-11-05